Starbucks Experience Coming to Argentina

Starbucks Coffee Company (Nasdaq: SBUX) today announced that it has signed a joint-venture agreement with Alsea S.A. de C.V. to form Café Sirena S.R.L. Café Sirena S.R.L. will operate Starbucks retail locations throughout Argentina, with the first store scheduled to open in Buenos Aires in the second half of fiscal 2008. When the store is opened, customers in Argentina will be able to share in the enjoyment of Starbucks specialty coffee and legendary service with more than 48 million customer visits per week throughout the world. "Starbucks is humbled and honored to be welcomed into Argentina, a country with a rich coffeehouse culture,” said Buck Hendrix, president of Starbucks Latin America. "We look forward to becoming a part of this great tradition and contributing to its prosperity. We have found that when we share our passion for the highest-quality coffee available and the Starbucks Experience in a new market, we help the local specialty coffee industry flourish, benefiting consumers and other coffeehouses.” The Starbucks Experience provides Argentine customers and partners (employees) with daily inspiration through the human connection, innovative products and services, and a comfortable atmosphere. This experience extends well beyond Starbucks coffeehouse locations into the communities in which it operates. "Contributing positively to communities and the environment is a fundamental part of both Starbucks and Alsea’s culture,” states Alberto Torrado, Chief Executive Officer of Alsea, Starbucks partner in Argentina. "That’s why we are proud to be partnering together again. Both companies are passionate about operating a successful business while giving back to programs that benefit others.” In addition to opening and operating stores in Argentina, Alsea is also partnering with Starbucks in Chile to further develop the brand in this country. With this partnership, Starbucks and Alsea are looking to replicate in these countries the successful development of the Starbucks brand in Mexico, where through the first joint venture in the region, Café Sirena S. de R.L. de C.V., over 150 stores in five years have been opened. About Starbucks Starbucks Coffee Company provides an uplifting experience that enriches people’s lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit www.starbucks.com. About Alsea Alsea is the leading restaurant operator in Latin America, operating global brands of proven success such as Domino’s Pizza, Starbucks Coffee, Burger King, Popeyes and Chili’s Grill & Bar. Its multi-unit operation is backed by its Shared Services Center, including the supply chain through DIA, real estate and development services, as well as administrative services such as finances, human resources and technology.