Sun Life Financial Introduces Enhanced Executive Bonus Marketing Program for Business Owners
The U.S. Individual Insurance Division of Sun Life Financial Inc. (NYSE:
SLF, TSX: SLF) today announced several enhancements to its Executive
Bonus Marketing Program, including a new Business Owner Guide and an
updated CE-Approved "Reward to Retain”
training presentation. This innovative marketing program is designed to
provide financial advisors with the necessary tools to help business
owners remain competitive and help recruit and retain top talent.
Retaining key employees and executives is essential in today’s
economy. A business can be negatively affected when key employees move
to competitors for compensation and retirement benefit reasons, such as
supplemental income benefit plans.
"The presence and influence of economic
pressures on jobs and salaries make executive benefit plans crucial in
recruiting and retaining key employees,” said
Janice A. Forgays, Esq., CLU, Vice President, Advanced Markets of Sun
Life Assurance Company of Canada (U.S.). "The
Sun Life Financial Executive Bonus Marketing Program provides producers
with the tools necessary to effectively work with business owners to
implement these plans that are so critical to the long term success of
their businesses.”
Finding a cost-effective benefit option to meet the objectives of the
business as well as those of key employees can be a key competitive
differentiator. For further information, contact Sun Life Financial’s
Advanced Markets Group at 1-800-432-1102, ext. 1846, 1756, 1838, or Case
Design at ext. 2450 or 1817.
About Sun Life Financial
Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth
accumulation products and services to individuals and corporate
customers. Chartered in 1865, Sun Life Financial and its partners today
have operations in key markets worldwide, including Canada, the United
States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan,
Indonesia, India, China and Bermuda. As of December 31, 2007 the Sun
Life Financial group of companies had total assets under management of
US $426.8 billion.
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under ticker symbol SLF. Visit Sun Life
Financial’s website at www.sunlife-usa.com.
SLPC 18598 (3/08)
Exp. 3/09
