Sun Life Financial Wins Better Business Bureau 2009 Local Torch Award for Excellence

The U.S. division of Sun Life Financial Inc. (NYSE:SLF, TSX:SLF) today announced it has won the Better Business Bureau’s 2009 Local Torch Award for Excellence, marking the company’s fourth consecutive win in the category for businesses with over 1,000 employees. The award, given by the BBB serving eastern Massachusetts, Maine, Rhode Island and Vermont, selected Sun Life based on a number of criteria including its high standards of excellence toward customers, employees, suppliers, shareholders and communities in which it conducts business.

"Consumers should be proud that companies like Sun Life Financial are putting ethics and integrity at the top of their priority lists. All of the BBB Torch Awards recipients are shining examples of BBB’s vision of a trustworthy marketplace,” said Paula Fleming, Vice President of Communications and Marketing for the BBB serving Eastern Massachusetts, Maine, Rhode Island and Vermont.

Sun Life has been a BBB Accredited Business for over 30 years. The business has long emphasized the importance of going beyond regulatory mandates to ensure its practices address the underlying needs of prospective and current customers and communities. Sun Life fosters an open workplace culture and constantly provides and monitors customer and employee surveys to improve its customer service.

"Sun Life is proud to be selected as a Better Business Bureau Torch Award winner,” said Wes Thompson, President, Sun Life Financial U.S. "This award recognizes our unwavering commitment to providing quality and trustworthy service, products and support to our customers and employees.”

As a recipient of the Local Torch Award, Sun Life will be entered in the Council of Better Business Bureau’s International Torch Award competition later this year.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31, 2009, the Sun Life Financial group of companies had total assets under management of US $297.5 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol SLF. Visit Sun Life Financial's website at www.sunlife-usa.com

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