Get on Board with Child Safety, a national initiativespearheaded by Safety 1st, a brand manufactured and marketed by DorelJuvenile Group USA, an operating subsidiary of Dorel Industries Inc.(TSX: DII.A, DII.B; NASDAQ: DIIB), as well as The National Associationof Children's Hospitals and Related Institutions (NACHRI), todayannounced results of a survey to 1,000 parents to gauge theirknowledge of unintentional injuries, the leading cause of death forchildren ages 14 and under in the U.S. Survey results show manyparents don't know the facts regarding potential hazards for children.
"The Get on Board with Child Safety survey demonstrates that thereare significant gaps in parental knowledge of unintentional injuryrisks to children. Particularly in the area of car seat usage,parental knowledge tends to decrease as children age," said MichaelGittelman, M.D., medical advisor to Get on Board with Child Safety andemergency room pediatrician at Cincinnati Children's Hospital MedicalCenter. "Parents need targeted information about the differentunintentional injury risks to children as they grow, from infant stageto toddlers and all the way through adolescence. Since motor vehiclecollisions continue to be one of the most common injuries causingmorbidity and mortality to youth, best practices regarding car seatusage and automobile restraint devices should be emphasized.
"As we officially enter the summer season this week -- known asthe 'season of trauma' among children's hospitals due to theescalation of emergency room visits as a result of injuries -- Get OnBoard with Child Safety offers specific prevention strategies toaddress the knowledge gaps unveiled in this survey."
Parental knowledge of unintentional injury/death in children
-- 61 percent of parents know suffocation/airway obstruction is the leading cause of death to babies from birth to 11 months of age.
-- Less than half know falls are the leading cause of unintentional injuries to children ages 1 to 4 years.
-- One in three parents don't know that children can drown in as little as two inches of water.
-- Only one in four know motor vehicle crashes are the leading cause of death of toddlers ages 1 to 4 years.
Parental knowledge regarding car seat usage
-- Almost three out of four parents know it is recommended by safety experts that toddlers ride in a forward facing car seat until they reach 40 pounds.
-- More than half underestimate how long children should be in a booster seat. Almost a quarter think 4- and 5-year olds ranging from 40 to 50 pounds can securely ride without a booster seat.
-- Only one in three parents know children should wait until 13 years of age to ride in the front seat of a car, and more than one in four think children can securely ride in the front seat if they are 8 to 10 years in age.
Parent's General Injury Prevention Knowledge
-- More than half of parents think about childproofing their home during pregnancy.
-- Less than half of parents see a need to implement additional childproofing devices for a second child.
-- Those parents who had childproofed report the most popular products to be outlet plugs, cabinet locks, nightlights, gates, and smoke alarms.
-- One in four parents say they have not childproofed their home yet due to lack of information or guidance.
-- When asked who they would trust for this guidance 8 out of 10 parents reported a pediatrician/nurse.
Summer Vigilance
Nearly half of all unintentional-injury-related deaths amongchildren occur in the summer (Source: National Safe Kids Campaign,"Trauma Season: A National Study of the Seasonality of UnintentionalChildhood Injury" May 2001) since kids typically have more free timeat home, at pools, lakes and beaches, or on summer road trips. Hereare some tips from Get on Board with Child Safety to achieve aninjury-free summer.
Car Trips (Motor Vehicle Injury)
Use a booster seat for children between the ages of 4 and 8 yearsor up to 4 feet, 9 inches in height. Adult seat belts usually do notfit children under this size properly unless they are in boosterseats. When the belt sits too high in the abdominal and neck areas, itcan cause serious injuries in an auto crash. Studies show thatchildren using a booster seat are more likely to avoid injury thanthose using just a belt.
Play Injuries (Falls)
When riding a wheeled recreational vehicle (e.g. bicycle,skateboard, rollerblading) always wear a helmet. Bike injuries, inparticular, send hundreds of thousands of kids ages 5 to 14 to theemergency room each year.
Supervise the trampoline. Approximately 90,000 kids visit theemergency room each year after a trampoline injury. Trampolines areeven more dangerous when multiple kids are jumping at once or a childdoes summersaults.
Water Activities (Drowning)
Never leave children unattended in or near the water. Installgates around pools and use doorknob covers to prevent toddlers fromgetting out of the house and into water without supervision. Alwaysdrain small pools when not in supervised use.
A full list of safety tips can be found atwww.getonboardwithsafety.com.
About the Get on Board with Child Safety Survey
The national online survey conducted by Click IQ, a marketresearch firm in Minnesota, included 1,009 parents with a child agebirth to 3 years, balanced to the US Census on geographic region,income and race. Further information on methodology and/ordemographics will be supplied upon request.
About Get on Board with Child Safety
The Get on Board with Child Safety campaign is a national childinjury prevention initiative to educate parents, caregivers andconsumers nationwide about the changes they can make to preventunintentional injuries in and around the home and on the road. Thecampaign is led by Dorel Juvenile Group USA's Safety 1st brand and theNational Association of Children's Hospitals and Related Institutions(NACHRI).
About Dorel Industries, Inc.
Dorel Juvenile Group USA is an operating subsidiary of DorelIndustries Inc., manufacturing and marketing the Cosco and Safety 1stbrands as well as Eddie Bauer and Disney Baby licensed products. DorelIndustries (TSX: DII.A, DII.B; NASDAQ: DIIB), is a global consumerproducts company engaged in the designing, manufacturing and marketingof a diverse portfolio of powerful consumer brands, sold through itsJuvenile, Home Furnishings, and Recreational/Leisure segments.Headquartered in Montreal, Dorel employs approximately 4,500 people infourteen countries. Dorel also has eight offices in China,headquartered in Shanghai, which oversee the sourcing, engineering andlogistics of the Company's Asian supplier chain. 2005 sales were US$1.8 billion.
About The National Association of Children's Hospitals and RelatedInstitutions
NACHRI is an organization of children's hospitals with 194 membersin the United States, Australia, Canada, Italy, Mexico and PuertoRico. NACHRI promotes the health and well-being of all children andtheir families through support of children's hospitals and healthsystems that are committed to excellence in providing health care tochildren. NACHRI works to ensure all children's access to health careand children's hospitals' continuing ability to provide servicesneeded by children. Children's hospitals work to ensure the health ofall children through clinical care, research, training and advocacy.