Sustainable Packaging Demonstration Runs Scheduled for Earth Day

A gathering of major equipment and materials companies who are leading development efforts for sustainable packaging for food and consumer products will take place in conjunction with Earth Day 2009 celebrations, Wednesday, April 22. Hosting the daylong converting demonstrations for North American packaging converters and product marketers are specialty materials company Rohm and Haas (NYSE:ROH) along with Nordmeccanica NA, leading manufacturer of coating and laminating equipment and the world’s foremost solventless equipment provider. Demonstrations will take place at Nordmeccanica’s Long Island facility. According to Giancarlo Caimmi, Nordmeccanica commercial director, "While sustainability for packaging has been addressed recently in several meetings worldwide, this will be the first time that a select group of companies have come together to demonstrate products and technologies to customers with actual production runs. The purpose is to deliver not just product information but primarily production solutions that are actionable today.” On hand and explaining the latest and most advanced sustainable materials and their suitability for varied packaging needs will be technical and commercial specialists from Innovia, global provider of bio-based NatureFlex™ printing films; Rohm and Haas, supplier of advanced adhesive solutions including Mor-Free™ solventless adhesives for laminating; and EarthFirst^®, global producer of bio-polymer PLA (polylactic acid) films. Also attending to answer performance questions related to waterborne inks used in the demonstrations will be printing ink specialists from Sun Chemical, Siegwerk, and Environmental Inks and Coatings Corporation.

According to John Norder, Rohm and Haas director, packaging and industrial adhesives in North America, customers of all host companies will be receiving personal invitations to attend. Others wishing to attend these demonstration trials should register on-line at go.rohmhaas.com/sustainablepackaging. "New adhesives advances from Rohm and Haas and dedicated film, ink and equipment supplier efforts are producing truly sustainable packaging solutions. We believe the best way to alert all interested parties to progress in these developments is to bring together those responsible for sustainable packaging initiatives within their firms and expose them to live, production scale runs. That’s why these periodic demonstrations are so important,” says Norder.

Nordmeccanica facilities are located on Long Island in Edgewood, New York at 250H Executive Drive. Their phone number is 631-242-9898.

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company’s technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Our innovative technologies and solutions help to improve life everyday, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $9.6 billion in 2008. Visit www.rohmhaas.com for more information. imagine the possibilities™

About Nordmeccanica NA

Nordmeccanica NA provides sales and after-sales services for Nordmeccanica products in North America. Innovation, quality and service are hallmarks of the company’s performance. A unique integrated design allows Nordmeccanica to provide the industry with highly reliable products at the best value. Products cover every need in coating and/or lamination of paper, films and foil for Flexible Packing; Industrial Products; Labels and more. Available configurations include two, three, four and five-ply machines for dry bond, wet bond, thermoplastic, and 100 percent solids. Their product line includes the world famous Simplex line of compact laminators and the top-of-the-line Multi-layer coaters/laminators for high production output. All machines are developed in compliance with "Sustainability" requirements.

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