The Cheesecake Factory Announces Reunion of a Lifetime Sweepstakes for Facebook Fans

For more than 30 years, The Cheesecake Factory has been a place for friends to gather and share special moments. With the launch of its official page on Facebook®, The Cheesecake Factory is celebrating a new way to bring people together. Every "fan” of The Cheesecake Factory on Facebook® can enter the "Reunion of a Lifetime” sweepstakes for the chance to win a weekend getaway to Las Vegas with nine lucky friends.

"Facebook has changed the way people stay in touch by allowing them to reconnect ‘digitally’ with long-lost friends, former co-workers and distant relatives,” said The Cheesecake Factory Founder David Overton. "We’re excited to offer our Facebook fans the exclusive chance to reunite with nine friends ‘in person’ through our ‘Reunion of a Lifetime’ sweepstakes. The virtual community also allows our fans to interact, discover more information about each other and learn what’s new at The Cheesecake Factory.”

To enter, you must become a fan of The Cheesecake Factory’s newly launched page on Facebook and submit an entry for the "Reunion of a Lifetime” sweepstakes on or before August 30, 2009. The adventure will take you and nine friends to Las Vegas and includes roundtrip airfare, two nights at Caesars Palace, $1,000 in spending money and dinner at The Cheesecake Factory.

Find The Cheesecake Factory on Facebook and enter the "Reunion of a Lifetime” sweepstakes at www.facebook.com/thecheesecakefactory. Restrictions apply. See complete rules and additional details online. Not valid in New Mexico and where prohibited.

About The Cheesecake Factory

The Cheesecake Factory Incorporated (NASDAQ:CAKE) created the upscale casual dining segment in 1978 with the introduction of its namesake concept and continues to define it today. The company operates 146 restaurants throughout the U.S. under The Cheesecake Factory(R) name with an extensive menu of more than 200 items. Grand Lux Cafe(R), the company's second concept, has 13 units in operation across the U.S. offering a broad menu of more than 150 items. The company also operates one unit of its newest concept, RockSugar Pan Asian Kitchen(R), and two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 60 varieties of quality cheesecakes and other baked products. For more information, please visit www.TheCheesecakeFactory.com.

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