The Easiest Way To Buy Cheap AOL Ad Inventory Is Now Through Yahoo (AOL, YHOO)

Yahoo PR just sent us a note announcing that AOL ad inventory will now be available on the Right Media Exchange.We wonder how this is sitting with sales people over at Advertising.com, AOL's ad network.Here's the release:Yahoo!’s Right Media Exchange, the leading global private marketplace (NASDAQ:YHOO) and AOL (NYSE: AOL) today announced that AOL has selected Right Media Exchange as the platform to provide real time access to AOL inventory as part of thedisplay advertising agreements announced in Q4 2011.  The inventory AOL makes available under the display advertising agreement will be surfaced through the Right Media Exchange across the US and Canada.  The overall agreement aims to improve the process of buying and selling premium online display inventory in the non-reserved space. Right Media is the first and leading global advertising exchange with robust and proven technology designed to drive maximum performance and yield for buyers and sellers in real-time, in a private marketplace set up. “Advertising.com has been a long-standing seat holder on the Right Media Exchange, having utilized the Right Media Exchange’s RTB capabilities since 2009. Now, with the addition of inventory from AOL sites, we look forward to AOL continuing to drive yield through their existing advertisers while connecting them with the exchange’s premium advertisers for maximizing yield while delivering on our mutual objectives,” said Brian Silver, Yahoo! VP, Ad Platforms for the Americas.  “AOL’s selection validates Right Media’s commitment to building a premium marketplace on a global scale.”“We have had a long term partnership with Yahoo and Right Media, and are excited to continue this partnership through this agreement.  The agreement provides for Advertising.com to continue to access AOL inventory for our existing advertisers while providing increased competition through additional demand sources,” said David Jacobs, Senior Vice President, Advertising.com.Please follow SAI: Media on Twitter and Facebook.Join the conversation about this story »See Also:Patch Traffic Was Basically Flat From Q3 To Q4AOL Is Investing $30 Million To Create 12 Hours Of Video A Day For HuffPo's Web TV ChannelNSFW: Check Out Bloomberg Businessweek's Pornographic Cover On The United-Continental Merger

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