Thousands of Guests Are Sharing Their Celebrations with the Cheesecake Factory

Since the launch of The Cheesecake Factory’s "Share Your Celebration” Sweepstakes on April 23, nearly 10,000 people have shared their reasons for celebrating life’s special moments by submitting their photos and stories online. From wedding proposals to new jobs, birthdays and friendship, these stories weave a tapestry of good news and celebratory events, which are particularly uplifting during these uncertain economic times. Even Professional Baseball player Carlos Peña celebrated his recent Gold Glove award with family and friends at The Cheesecake Factory in Tampa, FL!

Visit www.thecheesecakefactory.com/celebrate to submit more photos and reasons to celebrate and enter the "Celebration Gallery” to view the thousands of stories entered from all over the country. Many of the stories are heartwarming, like Desiree’s loving account of her mom learning to walk again after a debilitating car accident. Other submissions are simple and sweet like Auntie Linda "celebrating baby’s first birthday,” and others recount memorable adventures, like the photo of Denny celebrating five years of blissful retirement by zip lining upside-down through a tropical rain forest.

"We are humbled to have received so many submissions from all over America in such a short amount of time,” says Founder, David Overton. "Now more than ever people are celebrating the little joys in life, and we are thrilled that our guests have chosen to share their celebrations with us.”

In addition to being featured in the "Celebration Gallery,” guests who submit their photo and celebration online are instantly entered for the chance to win a four-day trip for four to Celebration, Florida including 2-day Disney® ‘Magic Your Way®’ Park Hopper passes and accommodations at the AAA Four Diamond Celebration Hotel. The "Share Your Celebration” Sweepstakes runs through June 30, 2009.

Finally, The Cheesecake Factory is making guests’ celebrations even "sweeter” by presenting patrons in all of its restaurants (excluding Hawaii) with a special springtime "gift” now through Mother’s Day (May 10), or while supplies last, which includes two guest cards redeemable on a future visit:

-- One complimentary "Small Plates & Snacks” menu item with the purchase of every two entrees priced $9.95 or more,

-- One complimentary slice of cheesecake with every $30 purchase

The guest cards can be redeemed Sundays through Thursdays, from May 13 through June 30, 2009. Restrictions apply. See back of guest card for details.

About The Cheesecake Factory

The Cheesecake Factory Incorporated (NASDAQ:CAKE) created the upscale casual dining segment in 1978 with the introduction of its namesake concept and continues to define it today. The company operates 146 restaurants throughout the U.S. under The Cheesecake Factory(R) name with an extensive menu of more than 200 items. Grand Lux Cafe(R), the company's second concept, has 13 units in operation across the U.S. offering a broad menu of more than 150 items. The company also operates one unit of its newest concept, RockSugar Pan Asian Kitchen(R), and two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 60 varieties of quality cheesecakes and other baked products. Additionally, the company licenses two bakery cafe outlets to another foodservice operator under The Cheesecake Factory Bakery Cafe(R) mark. For more information, please visit www.TheCheesecakeFactory.com.

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