Tumbleweed Builds Partner Momentum With New Lead-to-Deal Lifecycle Program
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Tumbleweed® Communications Corp.
(NASDAQ:TMWD), an industry leader in managed file transfer and email
security, today unveiled the Lead-to-Deal Lifecycle program, which is
designed to spur the continued growth of the Tumbleweed Alliance Program
(TAP). The Lead-to-Deal Lifecycle is a fully integrated component of the
TAP and is designed to support and reward partners at every step of the
sales cycle – including post-sale customer
satisfaction.
Designed in collaboration with several partners who piloted an initial
program at the end of 2007, the newly minted Lead-to-Deal Lifecycle
provides easy-to-use opportunity registration and lucrative margins, as
well as new levels of support that help ensure both partner and customer
success. Premiere partners who participate in the Lead-to-Deal Lifecycle
program receive world-class technical support free of charge and can
fast-track their customer support requests.
"The Lead-to-Deal Lifecycle program is the
best I have seen in a very long time,” said
Dave Mast, Sales and Marketing Manager with Precision Computer Services. "This
program is going to get our guys excited and drive new business.”
With a focus on becoming a channel-driven sales organization, Tumbleweed
developed the Lead-to-Deal Lifecycle program to quickly and
cost-effectively recruit and enable partners. Partners and their reps
are rewarded at every step – from referring a
lead and registering a deal, all the way through to closing a deal. In
addition, those that register an opportunity still receive margin
protection – even if the deal is lost to a
different partner. Finally, Tumbleweed’s
exceptional technical and customer support helps ensure customer
satisfaction and success.
"Our channel program is getting more traction
each day – our differentiated products and
programs are drawing star partners, and we are seeing significant
booking momentum as a result,” said ‘channel
chief’ David Harris, vice president of
worldwide channels at Tumbleweed. "As we
continue to invest in our partners’ success
with programs like our Lead-to-Deal Lifecycle, I am confident that we
will continue to see record gains – and so
will our partners. In fact, several have already told us that we were
their biggest growth vendors last quarter in both revenue and margin.
Our commitment to building mutually-beneficial partner relationships is
stronger than ever.”
Tumbleweed shifted to a more aggressive channel model in mid-2007,
resulting in impressive gains for the year and pivotal growth between Q3
and Q4. Tumbleweed’s channel partners
delivered 37% of non-renewal commercial bookings for the full year of
2007, compared to 19% in 2006. Following the re-launch of the TAP in
July, partner bookings doubled from Q3 to Q4, and 48% of non-renewal
commercial bookings in Q4 were driven through the channel.
Additionally, with the partner program in place, Tumbleweed saw a
greater number of bookings among small- to mid-sized enterprises –
and a 31% increase over 2006. This is a trend Tumbleweed expects to
continue. As organizations mature and regulatory pressures move down
market, there exist large pockets of opportunity for Tumbleweed’s
suite of differentiated products, notably the managed file transfer
product SecureTransport™.
More information about the Tumbleweed Alliance Program qualifications
and details on the Lead-to-Deal program can be found at the Tumbleweed
Web site at http://www.tumbleweed.com/partners/leads-to-deal/.
SAFE HARBOR STATEMENT
Tumbleweed cautions that forward-looking statements contained in this
press release are based on plans and expectations as of the date of the
press release, and that a number of factors could cause the actual
results to differ materially from the guidance given at this time. These
factors are described in the Safe Harbor statement below.
Except for the historical information contained herein, the matters
discussed in this press release may constitute forward-looking
statements that involve risks and uncertainties that could cause actual
results to differ materially from those projected, particularly with
respect to the benefits and program details of the Tumbleweed Alliance
Program (TAP), as well as bookings growth for Tumbleweed and members of
the TAP program. In some cases, forward-looking statements can be
identified by terminology such as "may,” "will,” "should,” "potential,” "continue,” "expects,” "anticipates,” "intends,” "plans,” "believes,” "estimates,”
and similar expressions. For further cautions about the risks of
investing in Tumbleweed, we refer you to the documents Tumbleweed files
from time to time with the Securities and Exchange Commission,
particularly Tumbleweed’s Form 10-K filed
March 17, 2008.
Tumbleweed assumes no obligation to update information contained in this
press release. Although this release may remain available on Tumbleweed’s
website or elsewhere, its continued availability does not indicate that
Tumbleweed is reaffirming or confirming any of the information contained
herein.
About Tumbleweed Tumbleweed Communications Corp.
(NASDAQ:TMWD), an industry leader in managed file transfer and email
security, provides enterprise-class solutions to organizations of all
sizes. Tumbleweed’s innovative products
enable organizations to effectively manage and protect business-critical
Internet communications, with capabilities that span secure
file transfer, email encryption, data loss prevention, and email
security. Tumbleweed has more than 3,200 customers worldwide, including
blue-chip companies across an array of industries such as Technology,
Retail, Finance, Healthcare, Manufacturing, Consumer Packaged Goods,
Telecom, Energy, and the U.S. Government. The world’s
most security conscious organizations rely upon Tumbleweed technology
including Bank of America Securities, JP Morgan Chase & Co., the U.S.
Food and Drug Administration, and the U.S. Department of Defense. Our
award-winning products build on 15 years of R&D and 27 security
patents in the U.S. alone – many of which
are licensed by other security vendors. More information can be found at www.tumbleweed.com.
Tumbleweed and SecureTransport are either registered trademarks or
trademarks of Tumbleweed Communications Corp. in the United States
and/or other countries. All other trademarks are the property of their
respective owners.