Vignette Corporation (NASDAQ: VIGN), the company that the world’s
leading brands rely on for innovative and dynamic Web experiences, today
announced an important enhancement to its Web Experience Platform -
Vignette Community Applications 7.1. This comprehensive, integrated
Social Media Solution enables organizations to build communities,
encourage online interaction, boost campaigns and provide valuable
analytics.
Encouraging and sustaining collaborative communication between
organizations and their constituents is a priority for many companies.
Most organizations have realized the need to incorporate social media
into their online strategies in order to listen, support and engage
customers, partners and employees.
"Vignette Community Applications gives us the Web 2.0 capabilities to
truly enrich the education experience for our students and faculty,”
said Gäel Boisseau, Internet center manager of HEC. The Financial
Times recently named the university the number-one business school
in Europe for the third year in a row. "Working with Vignette, we have a
social media platform that will grow with us as we continue our global
expansion.”
Vignette
Community Applications 7.1, a key component of Vignette’s Social
Media Solution, provides powerful tools to increase online interaction.
In addition to enabling the creation and support of Web 2.0 capabilities
such as blogs, wikis, forums, ratings and reviews, the solution allows
companies to quickly and easily create unique social sites. These
flexible sites combine microsite features with social-centric benefits
such as idea management, calendars and events and the sharing of
multimedia-rich assets including videos and podcasts. The adaptable
social site templates allow marketers to quickly launch compelling
campaigns, communities and product sites.
"You have to make the right connections to succeed and this is
especially important for companies operating in today’s difficult
economic environment,” said Dave Dutch, senior vice president of
products and marketing. "Vignette enables customer engagement with
integrated, enterprise-wide Social Media Solutions that drive
sustainable, long-term benefits such as customer loyalty and revenue
generation.”
As large organizations expand their social media strategies, Vignette
provides a comprehensive solution for CMOs and CIOs who realize they
need an enterprise-wide social media platform that supports broad
adoption of social media technology. Vignette’s Social Media Solution
provides unique features such as a powerful search engine, patented
video technology, enterprise-grade scalability and a flexible,
standards-based presentation technology that allows companies to combine
social media elements with content from multiple sources. Capabilities
such as these enable organizations to provide a Web experience where
social content and traditional content are presented together.
Web 2.0 Expo
Vignette will showcase Vignette Community Applications at Web
2.0 Expo, a conference that brings together people, ideas, products
and companies to build stronger Web 2.0 communities. The conference is
scheduled for March 31 – April 3 in San Francisco.
Gerardo Dada, Vignette’s senior director of product marketing, will lead
a session at the conference titled, "The Social Media Trilogy: Three
Vital Components for Building a Successful Online Strategy.” More
information on the session, scheduled for Thursday, April 2 at 2:40 p.m.
PT, can be found at www.vignette.com/events.
Vignette invites attendees to visit the company at booth number 211
during the conference.
Availability
Vignette Community Applications 7.1 is available immediately. For more
information, e-mail usinfo@vignette.com
or call 888-608-9900.
About Vignette
Vignette provides software and services that deliver the Web's most
dynamic user experiences. The Vignette Web Experience brings rich media
and engaging content to life for the world's greatest brands. Vignette
is headquartered in Austin, Texas, with operations worldwide. Visit www.vignette.com.
FORWARD-LOOKING STATEMENTS
The statements contained in this press release that are not purely
historical are forward-looking statements including statements regarding
the Company’s expectations, beliefs, hopes, intentions or strategies
regarding the future. Forward-looking statements include statements
regarding Vignette’s products, future sales, market growth and
competition. All forward-looking statements included in this press
release are based upon information available to the Company as of the
date hereof, and the Company assumes no obligation to update any such
forward-looking statement. Actual results could differ materially from
the Company’s current expectations. Factors that could cause or
contribute to such differences include, but are not limited to, Future
Losses, Limited Operating History, Fluctuation of Quarterly Revenues and
Operating Results, Acquisition Integration, Competition, Dependence on a
Small Number of Large Orders, Lengthy Sales Cycle and Product
Implementation, Market Awareness of Our Product, Rapid Changes in
Technology and New Products, and other factors and risks discussed in
the Company’s reports filed from time to time with the Securities and
Exchange Commission.
Vignette and the V Logo are trademarks or registered trademarks of
Vignette Corp. in the United States and other countries. All other names
are the trademarks or registered trademarks of their respective
companies.