Vignette Extends Leadership in Web Experience Management
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Vignette (NASDAQ:VIGN) today announced a series of new and enhanced
products that will be released as part of its Web Experience Platform to
help organizations deliver superior online experiences. The integrated
platform provides organizations the ability to uniquely deliver fast,
personal, social and multichannel Web experiences with less reliance on
IT.
"Our customers seek ways to deliver an
enhanced online experience that is uniquely theirs,”
said Mike Aviles, president and chief executive officer at Vignette. "Vignette’s
Web Experience Platform is comprehensive, flexible and scalable. It
provides our customers the integrated suite of products and services
they need to execute on their particular Web strategies.” Personal
Organizations want to connect with customers on a more emotional level.
To help marketing and customer service professionals consistently
provide the most relevant and engaging content, Vignette will introduce
an enhanced version of its popular Rich Media Services product and
robust analytics. Vignette will also launch Vignette Recommendations, a
unique solution that can deliver content to an individual based on their
intent. Vignette is also adding social search technology which can help
dramatically improve the quality of search results.
Social
Organizations want to deliver online experiences that feature
customer-created content and online communities. In 2008, Vignette will
launch two community product lines featuring a comprehensive set of
social networking capabilities including ratings, reviews, polls,
tagging, tag clouds, comments, usage analysis, blogs, wikis, forums and
moderation support. The new products are designed to meet the needs of
dynamic customer-facing Web sites that can scale to millions of users.
Multichannel
As the Web becomes pervasive, users are demanding the ability to perform
all business transactions online with a high-quality, personal
experience regardless of channel or device. To address this market need,
Vignette is significantly enhancing its process automation and
interaction capabilities, enabling organizations to connect with
customers where and how the customer desires, while remaining agile and
responsive to changing market needs.
Strong Enterprise Foundation
At the core of the Web Experience Platform is a scalable enterprise
foundation that helps some of the world’s
premier Web sites manage and deliver content. During the year, Vignette
will add an innovative, patented Web content caching product to its
enterprise foundation. The new High Performance Delivery product
delivers a unique combination of intelligent cache management, dynamic
page caching with AJAX support and real-time caching capabilities which
can accelerate site performance, reduce infrastructure requirements and
improve business continuity.
"Enterprises with effective persuasive content
initiatives need to build and maintain four key roles targeted at their
management and use of content,” wrote Kyle
McNabb, principal analyst at Forrester. "Content
strategies must align with business objectives, which might include
improving the customer experience, driving costs out of the call center,
or improving online conversion rates.” ("Four Roles Needed To Support Persuasive Content Management Initiatives,” Forrester
Research, Inc., January 2008.)
For more information on the Vignette Web Experience Platform, visit www.vignette.com/vwep.
About Vignette
Vignette helps organizations improve the way they connect online with
their key audiences by providing software for building great online
experiences and managing the content that fuels those experiences.
Vignette pioneered the Web Content Management space more than a decade
ago, and today our customers include some of the world’s
most prominent brands in virtually every industry. Vignette is
headquartered in Austin, Texas, with operations worldwide. Visit www.vignette.com.
FORWARD-LOOKING STATEMENTS
The statements contained in this press release that are not purely
historical are forward-looking statements, including statements
regarding the Company’s expectations,
beliefs, hopes, intentions or strategies regarding the future.
Forward-looking statements include statements regarding Vignette’s
products, future sales, market growth and competition. All
forward-looking statements included in this press release are based upon
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Results, Acquisition Integration, Competition, Dependence on a Small
Number of Large Orders, Lengthy Sales Cycle and Product Implementation,
Market Awareness of Our Product, Rapid Changes in Technology and New
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