Vignette (NASDAQ: VIGN) today announced the upcoming availability of Vignette
Media, a unique solution that helps telecommunications, media and
entertainment (TME) organizations deliver integrated media strategies.
The new solution empowers marketing and business professionals to
manage, deliver and present virtually any type of digital content. For
IT professionals, Vignette Media reduces the need for multiple software
solutions.
The rapid evolution of technology is creating new opportunities for TME
organizations. As these companies develop new business models, they
require software and services that meet specialized needs and
requirements for managing and selling digital assets such as online
games, ringtones and music, where the content is the product. Vignette
Media’s digital publishing platform was
designed specifically to meet the needs of organizations that require a
digital storefront, a video-on-demand solution or a rich multichannel
Web experience.
"Vignette Media enables us to deliver the
comprehensive platforms TME organizations require to retain and grow
market share,” said John Griffin, chief sales
and marketing officer at ioko,
a Vignette partner and global IT provider for media and entertainment
companies. "Vignette Media’s
specialized user interface and workflows allows ioko to reduce
implementation times for rich media solutions and achieve rapid
commercial returns for our clients.”
Vignette Media helps reduce the cost, complexity and time to deliver new
Web experiences. Vignette has a dedicated team focused on the needs of
the TME vertical to realize capabilities such as:
-
Single user interface to manage all Web content using similar
workflows and publishing processes
-
Pre-defined workflows and content types most commonly used by TME
organizations for editorial, marketing and promotional material
-
Easier set up of Web site workspaces reducing the time required for IT
to deploy and manage new initiatives
-
Optimized workflow capabilities to address the more flexible and
collaborative media publishing process, with automation capabilities
to handle repetitive publishing tasks
"Vignette Media delivers strong content
management, rich media and video publishing capabilities specifically
for telco, media and entertainment organizations,”
said Dave Dutch, senior vice president of products and marketing at
Vignette. "We are building on our Vignette
Digital Services Hub by giving organizations the opportunity to create a
unique entertainment experience across multiple online channels.”
About Vignette
Vignette provides software and services that deliver the Web’s
most dynamic user experiences. The Vignette Web Experience brings rich
media and engaging content to life for the world’s
greatest brands. Vignette is headquartered in Austin, Texas with
operations worldwide. Visit www.vignette.com.
FORWARD-LOOKING STATEMENTS
The statements contained in this press release that are not purely
historical are forward-looking statements including statements regarding
the Company’s expectations, beliefs, hopes,
intentions or strategies regarding the future. Forward-looking
statements include statements regarding Vignette’s
products, future sales, market growth and competition. All
forward-looking statements included in this press release are based upon
information available to the Company as of the date hereof, and the
Company assumes no obligation to update any such forward-looking
statement. Actual results could differ materially from the Company’s
current expectations. Factors that could cause or contribute to such
differences include, but are not limited to, Future Losses, Limited
Operating History, Fluctuation of Quarterly Revenues and Operating
Results, Acquisition Integration, Competition, Dependence on a Small
Number of Large Orders, Lengthy Sales Cycle and Product Implementation,
Market Awareness of Our Product, Rapid Changes in Technology and New
Products, and other factors and risks discussed in the Company’s
reports filed from time to time with the Securities and Exchange
Commission.
Vignette and the V Logo are trademarks or registered trademarks of
Vignette Corp. in the United States and other countries. All other names
are the trademarks or registered trademarks of their respective
companies.
