Vignette to Acquire Video Publishing Capability
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Vignette (NASDAQ: VIGN), a global leader in Web experience management
and delivery, today announced it has entered into a definitive agreement
to acquire Vidavee, a video Web services company that enables Web
publishers to easily upload, share, analyze and monetize Internet video
content. The strategic acquisition and integration of Vidavee’s
advanced video publishing technology will provide unique video
management and publishing capabilities to help advertisers and
publishers generate new traffic, improve customer engagement and
increase revenues.
Under the terms of the agreement between Vignette and Vidavee, Vignette
will pay approximately $6.6 million in cash for all outstanding shares
of Vidavee.
"Video and user-generated content are a top
priority for organizations wanting to improve their Web experience, and
Vidavee has assembled one of the strongest video management offerings in
the industry,” said Mike Aviles, president and
CEO of Vignette. "By adding video capabilities
to our Web Experience Platform, we will be able to provide customers a
powerful solution for engaging users across multiple mediums.”
Vidavee leverages heat maps to help organizations analyze viewer
interaction and enable these companies to improve impressions and drive
additional revenues by taking the most popular sections of a video
stream and dynamically inserting advertising and other rich content.
Additional video tagging capabilities allow users to identify sections
of interest from a video and share the content to increase views and
attract additional users.
Upon completion of the acquisition, Vignette will immediately offer
Vidavee’s unique video publishing technologies
through a Software as a Service (SaaS) model. The integration with
Vignette’s Digital Services Hub will provide
organizations with a single unified framework for content monetization
and delivery needs. By extending the integration to its Community
product line, Vignette can offer customers additional features and
support for creating and managing user-generated content.
Once the Vidavee integration is complete, Vignette will become one of
the first vendors to provide enhanced capabilities to ingest, manage,
transcode and deliver video and other Web content through a single
workflow and user interface. With this acquisition, Vignette can deliver
the unprecedented ability to use the same publishing platform for
content, advanced video and other rich media.
"Video is a key component for organizations
looking to reach an expanded audience, generate more traffic and
increase user time spent on site,” said Mark
Brenner, CEO of Vidavee. "This acquisition
breaks down the silos of video publishing and rich media management,
giving organizations the ability, for the first time, to manage all
their content from the same console.” About Vignette
Vignette helps organizations improve the way they connect online with
their key audiences by providing software for building great online
experiences and managing the content that fuels those experiences.
Vignette pioneered the Web Content Management space more than a decade
ago, and today our customers include some of the world’s
most prominent brands in virtually every industry. Vignette is
headquartered in Austin, Texas with operations worldwide. Visit www.vignette.com.
FORWARD-LOOKING STATEMENTS
The statements contained in this press release regarding the Company’s
proposed acquisition of Vidavee, adding video capabilities to its Web
Experience Platform and creating a single unified interface for advanced
rich media content are forward-looking statements, reflecting
management's current belief. These and other statements that are not
historical facts are forward-looking statements within the meaning of
the Securities Act of 1933 and the Securities Exchange Act of 1934, as
amended. Such statements are made under the safe harbor provisions of
the Private Securities Litigation Reform Act of 1995 and are subject to
risks and uncertainties that could cause actual results to vary
materially from historical results or those anticipated in such
forward-looking statements. The proposed acquisition of Vidavee may not
close for any of a variety of reasons set forth in the acquisition
agreement including failure to meet the various closing conditions. The
forward-looking statements are based on current information that is, by
its nature, subject to change. Due to risks and uncertainties associated
with the company's business, actual results could differ materially from
those projected or implied by management's forward-looking statement.
These risks and uncertainties include, but are not limited to:
challenges associated with integrating an acquired company such as
retention of the acquired company's employees; and challenges inherent
to the integration and development of complex technologies such as video
capabilities to our Web Experience Platform and implementation of new
business models. These and other risk factors are more fully explained
in the company’s most recent annual report on
Form 10-K, filed with the Securities and Exchange Commission on March
11, 2008. The company is under no obligation (and expressly disclaims
any obligation) to update or alter its forward-looking statements,
whether as a result of new information, future events or otherwise.
Vignette and the V Logo are trademarks or registered trademarks of
Vignette Corp. in the United States and other countries. All other names
are the trademarks or registered trademarks of their respective
companies.