Zedge Launches PRO Tool for Artists

Zedge (http://www.Zedge.net), a leading global destination for free user-generated mobile content with more than one billion content downloads, today announced the launch of their new Zedge PRO tool in beta. PRO continues Zedge’s leadership in the mobile content space.

PRO, a free marketing tool available at www.zedge.com/pro, allows content owners to create wallpapers, ringtones and videos to promote themselves on their own sites and to Zedge’s global audience in over 200 countries. Zedge PRO lets the artist connect with fans and followers on their mobile phones, appealing to musicians, graphic artists, photographers, actors, sports teams, film makers and more as a simple and effective promotional tool.

"Zedgers” can access this content via their handsets, making Zedge PRO an ideal tool to reach mobile audiences worldwide. The PRO tool also provides users with a mobile homepage and an easy to create widget that showcases their product. Users also have access to a free SMS keyword using the Zedge dedicated short code 232323, allowing them to create unique SMS keywords for online and offline promotion.

Trustfall, an up-and-coming rock band led by 19 year old twins Max and Spencer Ernst, launched their Zedge PRO page in early 2009 and have been thrilled by the results. "Since we are on the road, and always looking for new ways to reach our fans, we were pleased that we could give them a mobile home page via Zedge,” says Max. "It’s also really cool that Zedge reaches so many countries. So even though we tour the U.S., people from all over the world are able to download our ringtones and wallpapers to their phones.”

Composer Eric Alexandrakis, whose company Minoan Music works with licensing music to film, television and commercials, feels that Zedge offers a unique promotional opportunity for artists of all genres and disciplines.

"As the world knows, the Internet has indeed opened up a doorway for all artists, especially musicians, to uniquely market music directly to a target audience. Artists are constantly experimenting through various forms of (sometimes very expensive) trial and error, in an effort to spearhead profitable methods of Internet marketing,” Alexandrakis said.

"Zedge provides an opportunity to pair a product with a promotional set of ringtones at no cost to artists. One of our radio campaigns benefited immensely from this type of promotion. The ringtone provided a preview to the track being promoted, a free "keepsake” of the song, and an arrow to where the song can be purchased. In return, we have received several hundred downloads of our rotating ringtones, and feedback from consumers saying that the ringtone actually made them want to purchase the entire tune,” he concluded.

About Zedge

Zedge (www.Zedge.net) is a leading destination for free user-generated mobile content in the world with more than 12-million registered users in 215 countries. In addition to an extensive library of free user generated wallpapers, themes, ringtones, videos, texts and games, Zedge offers users a continually expanding range of free tools, applications and widgets for users. Zedge is a subsidiary of IDT Corporation (www.idt.net).

In this press release, all statements that are not purely about historical facts, including, but not limited to, those with the words "believe,” "anticipate,” "expect,” "plan,” "intend,” "estimate,” "target” and similar expressions, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All forward-looking statements and risk factors included in this document are made as of the date hereof, based on information available to IDT as of the date thereof, and IDT assumes no obligation to update any forward-looking statements or risk factors.