Black Friday saw a buzz of shopping activity, as consumers took to their
computers to snap up hot holiday gifts. eBay Inc. (Nasdaq:EBAY)
companies, including PayPal and Shopping.com, all saw consumers going
online for great deals. The companies reported key online shopping
trends, popular categories and hot gifts.
"Results from Black Friday show that shoppers continue to turn to the
Web for their holiday shopping needs, especially for consumer
electronics,” said Jim "Griff” Griffith, eBay Marketplace Expert.
"Online shopping is convenient and allows consumers to find the best
values and vast selection. Shoppers can visit eBay and Shopping.com to
purchase all of their holiday items at unbeatable prices, and can pay
quickly and securely with PayPal.”
Shoppers are Clicking for Deals
With money tighter than ever, shoppers are hitting the Web to find the
best values for their hard-earned cash. A recent Nielsen study found
that 78 percent of adult online users made a purchase on the Web in the
past six months.1 Additionally, a recent survey conducted by
Survey.com on behalf of eBay found that getting "great deals” was the
most important criteria for shoppers when choosing where to shop online
this holiday season.
Shoppers are taking advantage of the great deals on eBay to find
must-have gifts. Black Friday online shoppers took advantage of eBay’s
great deals, including the Daily Deal, $1 Holiday Doorbusters, Bid
from $1 and Microsoft Live Search cashback. Consumers also turned to
Shopping.com for their holiday shopping needs, searching most often for
Nintendo Wii Fit and Nintendo Wii.
PayPal Customers Cash In on Great
Offers
Data from PayPal saw 34 percent more transactions than 2007 and showed a
26 percent increase in online payment volume on Black Friday as shoppers
cashed in on exclusive discounts and promotions from some of PayPal’s
largest merchants, including Buy.com. Shoppers who use PayPal to make
purchases on Buy.com will receive up to $20.00 off Buy.com’s already-low
prices and free shipping. This exclusive PayPal promotion gives Buy.com
customers’ significant savings on some of the season’s hottest gifts
while ensuring that you can pay quickly and securely.
PayPal’s Payflow Gateway data shows that on Black Friday consumers are
shopping the most during lunch time, with 11:00 AM to 1:00 PM being the
busiest purchasing time for the past three years.
For more information on PayPal’s Black Friday deals, visit www.paypal.com
or www.buy.com/paypal.
Hot Products Are in Demand
Consumer spending habits this Black Friday suggest that Consumer
Electronics products remain in demand this holiday season. On
Shopping.com a GPS sold every nine minutes and an MP3 player every 11
minutes. Additionally, on eBay, the hottest products in this category
included the Garmin Nuvi GPS and iPod Touch, with 596 and 415 sold,
respectively.
The most searched for product on eBay across all categories this Black
Friday was the Nintendo Wii console, 3,171 of which sold on the site.
Following it was the Nintendo Wii Fit with 1,059 sold on the site.
Below are some of this season's most popular gifts based on Black Friday
eBay shopping activity:
Consumer Electronics
Garmin Nuvi GPS for an average selling price of $258.
iPod Touch for an average selling price of $298.
iPods/iPod Classic for an average selling price of $235.
iPod Nano for an average selling price of $186.
Video Game Consoles/Video Games
Nintendo Wii for an average selling price of $349.
Nintendo Wii Fit for an average selling price of $140.
Sony Playstation 3 for an average selling price of $355.
Rock Band Video Game Bundle for an average selling price of $100.
Smartphones
Apple iPhone 3G for an average selling price of $547.
BlackBerry Storm for an average selling price of $577.
BlackBerry Curve for an average selling price of $256.
T-Mobile Sidekick for an average selling price of $217.
For more information on eBay’s great holiday deals, visit www.ebay.com/deals.
About eBay
Founded in 1995, eBay Inc. connects hundreds of millions of people
around the world every day, empowering them to explore new opportunities
and innovate together. eBay Inc. does this by providing the Internet
platforms of choice for global commerce, payments and communications.
Since its inception, eBay Inc. has expanded to include some of the
strongest brands in the world, including eBay, PayPal, Skype, StubHub,
Shopping.com and others. eBay Inc. is headquartered in San Jose, Calif.
About PayPal
PayPal is the safer, easier way to pay and get paid online. The service
allows users to pay without sharing financial information and gives
consumers the flexibility to pay in any way they prefer, including
through credit cards, bank accounts or account balances. With 63 million
active accounts in 190 markets and 19 currencies around the world,
PayPal enables global ecommerce. PayPal is an eBay company
(Nasdaq:EBAY). More information about the company can be found at www.paypal.com.
About Shopping.com
Shopping.com, an eBay company, pioneered online comparison shopping and
today is one of the fastest growing shopping destinations on the
Internet with items from thousands of trusted stores from across the
Web. With a singular focus on shopping, Shopping.com offers shoppers
easy-to-use search tools, engaging content, time-saving navigation,
along with millions of product and merchant reviews from the Epinions
community, all in one place. The Shopping.com Network powers the
shopping experience for hundreds of websites. For more information,
please visit www.shopping.com.
1 According to @Plan, Winter 2008/2009 Release by the Nielsen
Company.