AMD (NYSE:AMD) today achieved two world firsts in visual computing: the
launch of the first teraFLOPS graphics card, the ATI Radeon™
HD 4850, and the launch of the first graphics card featuring ultra high
bandwidth GDDR5 memory, the ATI Radeon HD 4870. These two innovations
combine with trademark AMD energy-efficient design and powerful DirectX®
10.1 compatibility to deliver superior performance at the high-volume
mainstream and performance price points. Both the ATI Radeon HD 4850 and
ATI Radeon HD 4870 are immediately available.
"The ATI Radeon 4800 series represents a 2X
performance jump over the ATI Radeon™ HD 3800
GPU, the biggest generational increase since the game-changing launch of
the Radeon™ 9700 in 2002,”
said Rick Bergman, senior vice president and general manager, Graphics
Products Group, AMD. "AMD made a strategic
decision to focus on GPU designs that maximized our efficiency and
allowed us to provide enthusiasts, performance and mainstream users with
the most compelling value proposition at every price point. The ATI
Radeon 4800 series sets a new industry standard in key metrics such as
performance-per-watt, performance-per-mm2 of
chip die size, and performance-per-dollar.”
AMD customers expressed excitement with the introduction of the ATI
Radeon HD 4800 series.
"The new ATI Radeon HD 4800 series cards have
really impressed us in a lot of areas,” said
Kelt Reeves, president of Falcon Northwest. "In
performance, the ATI Radeon HD 4850 and ATI Radeon HD 4870 just blew
past competing cards at their respective price levels. Each draws less
power and produces less fan noise for this level of performance as
well. To cap it off, the driver support is solid. The ATI Radeon HD 4800
series represents a huge leap forward for AMD.” "It is remarkable that we are now able to
build high performance gaming PCs with over one teraFLOPS of compute
power inside,” said Patrick Cooper, director
of Product Planning, Alienware. "With that
kind of performance and the addition of visual enhancements made
possible by DirectX 10.1 and tessellation, gamers can now achieve
cinema-quality realism. It’s an
incredible step forward in gaming and Alienware is looking forward to
introducing the ATI Radeon HD 4800 series in the near future.” ATI Radeon HD 4870 introduces GDDR5 performance, pushes 1.2 teraFLOPS
The ATI Radeon HD 4870, available immediately with a suggested retail
price of USD$299, represents an unprecedented 1.2 teraFLOPS of visual
compute power. It features a stock GPU core clock speed of 750 MHz, 512
MB of GDDR5 memory rated at 3.6 gigabits/second, and comes in a
dual-slot PCI Express 2.0 configuration with a maximum board power of
160 watts.
ATI Radeon HD 4850: one teraFLOPS of visual compute power
The ATI Radeon HD 4850, immediately available with a suggested
retail price of USD$199, received an enthusiastic welcome from global
graphics reviewers. The ATI Radeon HD 4850 is the world’s
first teraFLOPS graphics chip, with 800 stream processing cores
(identical to the ATI Radeon HD 4870), a stock GPU core clock speed of
625 MHz, 512 MB of GDDR3 memory rated at 2 gigabits/second, and comes in
a single-slot PCI Express 2.0 configuration with a maximum board power
of 110 watts.
Industry excitement for the ATI Radeon HD 4800 series is evidenced in
one dozen AIB (Add-In-Board) companies offering custom designs of the
products, a record number for AMD. Building high-performance versions of
the ATI Radeon HD 4800 series are VisionTek, ASUS, PowerColor, MSI,
GIGABYTE, GECUBE, Force3D, SAPPHIRE Technology, Diamond Multimedia, Club
3D, HIS (Hightech Information Systems) and Palit Multimedia.
Systems integrators launching ATI Radeon HD 4800 series include ABS,
Alienware, AMAX, Canada Computers, CyberPower, Extreme PC Corporation,
Falcon-Northwest, iBUYPOWER, Maingear, Systemax, Ultra Gaming and
Velocity Micro.
Early Reviews for the ATI Radeon HD 4850:
Excerpts from Anandtech:
"…the Radeon HD 4850 looks to be the
best buy at $199..."
"All of AMD's Radeon HD graphics cards have shipped with their own
audio codec, but the Radeon HD 4800 series of cards finally adds
support for 8-channel LPCM output over HDMI. This is a huge deal for
HTPC enthusiasts because now you can output 8-channel audio over HDMI
in a motherboard agnostic solution."
Excerpts from ExtremeTech:
"ATI's new graphics chip brings impressive
leaps in architectural efficiency and performance.” "Meanwhile, ATI can rightly brag about
reaching the 1 teraFLOPS barrier today. Each of the 800 stream
processing units in the RV770 can perform a single-precision floating
point multiply and add in the same clock cycle. Two ops per unit,
times 800 units, times a 625MHz clock speed exactly equals one
teraFLOPS of math-crunching power. Not bad for a $200 product.” "On paper, and in our preliminary tests, it
looks as though they have made one heck of an impressive GPU...”
Excerpts from Tech Report:
"The Radeon HD 4850 kicks more ass than a
pair of donkeys in an MMA cage match.” "The graphics war looks more competitive
now than it's been in a very long time. That's ultimately a good thing
for consumers, especially since AMD looks keen to take the fight
aggressively to mid-range products that most consumers can afford.” High Definition Video
The ATI Radeon HD 4800 series has the power to transform the ordinary
into the extraordinary. The ATI Radeon HD 4800 series will allow users
to experience HD digital content1 with
uncompromising visual fidelity while helping to enhance the definition
and clarity of lower resolution visual media.
The ATI Radeon HD 4800 series can help improve the definition and
image quality of any visual media including standard DVDs and videos.
The ATI Radeon HD 4800 series was designed to easily handle the visual
fidelity and clarity of all standard formats of today’s
high definition media.
The ATI Radeon HD 4800 series includes new HD media capabilities, like
picture-in-picture HD viewing, super fast format conversion of your
favorite media2, and support for the latest
HD audio technologies like 7.1 surround sound.
Energy Efficiency
The ATI Radeon HD 4800 series offers optimal performance and
breakthrough efficiency with platform-independent intelligent power
management.
ATI PowerPlay™ technology intelligently
adjusts requirements to ensure performance is there when you need it
most while throttling back for lesser user demands.3
With the ATI Radeon™ HD 3870, AMD set a new
performance per watt standard, which has been broken by the ATI Radeon
HD 4800 series. Compared to the ATI Radeon HD 3870 series GPU, the ATI
Radeon HD 4800 series delivers twice the performance while drawing
only 20 percent more power.4 AMD Cinema 2.0 Demo
At a press conference held on June 16, 2008, in San Francisco, AMD
demonstrated a milestone achievement in ultra-realistic and interactive
visual computing through the processing power of its ATI Radeon HD 4850
graphics cards. The demonstration of what AMD terms the "Cinema
2.0 experience,” highlighted at www.amd.com/cinema2,
punches a sizeable hole in the sensory barrier that separates today’s
visionary content creators and the interactive experiences they desire
to create for audiences around the world. The Cinema 2.0 demo shows the
fusion of dynamic real-time interactivity with convincing cinematic
digital effects that appear to be real places and things.
The Cinema 2.0 demo system in San Francisco featured two ATI Radeon HD
4850 graphics cards rated at one teraFLOPS each, driven by an AMD Phenom™
X4 9850 quad-core processor and AMD 790 FX Chipset.
The ATI Radeon HD 4800 series press kit may be viewed at www.amd.com/ATIRadeonHD4800/presskit.
About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of
innovative processing solutions in the computing, graphics and consumer
electronics markets. AMD is dedicated to driving open innovation, choice
and industry growth by delivering superior customer-centric solutions
that empower consumers and businesses worldwide. For more information,
visit http://www.amd.com.
©2008, Advanced Micro Devices, Inc.
AMD, the AMD Arrow logo, ATI, the ATI logo, Phenom, Radeon, The Ultimate
Visual Experience and combinations thereof, are trademarks of Advanced
Micro Devices, Inc. Other names are for informational purposes
only and may be trademarks of their respective owners. 1 HD monitor required.
2 Transcoding time may vary depending on your
system configuration and video formats. AMD was able to achieve GPU
accelerated transcoding speeds up to 19x faster using a pre-release
version of Cyberlink PowerDirector than when using the same CPU alone
with MainConcept encoder in Adobe Premiere CS3. Using the same system,
full 1080p files were converted 1.8x faster than real-time.
3 ATI PowerPlay™ is
a suite of technologies designed to improve energy efficiency. Not all
ATI PowerPlay features may be present in all ATI Radeon HD 4800 Series
models.
4 AMD 3DMark Vantage testing demonstrates more
than 2x performance increase from ATI Radeon™
HD 3870 to ATI Radeon™ HD 4870, scoring 1626
and 3559 respectively in Extreme settings. The ATI Radeon HD 4850 has a
peak power rating of 110 watts versus the ATI Radeon HD 3850 at 104
watts, a difference of less than 5%. The ATI Radeon HD 4870 has a peak
power rating of 160 watts versus 135 watts for the ATI Radeon HD 3870, a
difference of 18%.
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