eBay Companies See Black Friday Shoppers Clicking for Great Deals

Black Friday saw a buzz of shopping activity, as consumers took to their computers to snap up hot holiday gifts. eBay Inc. (Nasdaq:EBAY) companies, including PayPal and Shopping.com, all saw consumers going online for great deals. The companies reported key online shopping trends, popular categories and hot gifts.

"Results from Black Friday show that shoppers continue to turn to the Web for their holiday shopping needs, especially for consumer electronics,” said Jim "Griff” Griffith, eBay Marketplace Expert. "Online shopping is convenient and allows consumers to find the best values and vast selection. Shoppers can visit eBay and Shopping.com to purchase all of their holiday items at unbeatable prices, and can pay quickly and securely with PayPal.”

Shoppers are Clicking for Deals

With money tighter than ever, shoppers are hitting the Web to find the best values for their hard-earned cash. A recent Nielsen study found that 78 percent of adult online users made a purchase on the Web in the past six months.¹ Additionally, a recent survey conducted by Survey.com on behalf of eBay found that getting "great deals” was the most important criteria for shoppers when choosing where to shop online this holiday season.

Shoppers are taking advantage of the great deals on eBay to find must-have gifts. Black Friday online shoppers took advantage of eBay’s great deals, including the Daily Deal, $1 Holiday Doorbusters, Bid from $1 and Microsoft Live Search cashback. Consumers also turned to Shopping.com for their holiday shopping needs, searching most often for Nintendo Wii Fit and Nintendo Wii.

PayPal Customers Cash In on Great Offers

Data from PayPal saw 34 percent more transactions than 2007 and showed a 26 percent increase in online payment volume on Black Friday as shoppers cashed in on exclusive discounts and promotions from some of PayPal’s largest merchants, including Buy.com. Shoppers who use PayPal to make purchases on Buy.com will receive up to $20.00 off Buy.com’s already-low prices and free shipping. This exclusive PayPal promotion gives Buy.com customers’ significant savings on some of the season’s hottest gifts while ensuring that you can pay quickly and securely.

PayPal’s Payflow Gateway data shows that on Black Friday consumers are shopping the most during lunch time, with 11:00 AM to 1:00 PM being the busiest purchasing time for the past three years.

For more information on PayPal’s Black Friday deals, visit www.paypal.com or www.buy.com/paypal.

Hot Products Are in Demand

Consumer spending habits this Black Friday suggest that Consumer Electronics products remain in demand this holiday season. On Shopping.com a GPS sold every nine minutes and an MP3 player every 11 minutes. Additionally, on eBay, the hottest products in this category included the Garmin Nuvi GPS and iPod Touch, with 596 and 415 sold, respectively.

The most searched for product on eBay across all categories this Black Friday was the Nintendo Wii console, 3,171 of which sold on the site. Following it was the Nintendo Wii Fit with 1,059 sold on the site.

Below are some of this season's most popular gifts based on Black Friday eBay shopping activity:

Consumer Electronics

Garmin Nuvi GPS for an average selling price of $258.

iPod Touch for an average selling price of $298.

iPods/iPod Classic for an average selling price of $235.

iPod Nano for an average selling price of $186.

Video Game Consoles/Video Games

Nintendo Wii for an average selling price of $349.

Nintendo Wii Fit for an average selling price of $140.

Sony Playstation 3 for an average selling price of $355.

Rock Band Video Game Bundle for an average selling price of $100.

Smartphones

Apple iPhone 3G for an average selling price of $547.

BlackBerry Storm for an average selling price of $577.

BlackBerry Curve for an average selling price of $256.

T-Mobile Sidekick for an average selling price of $217.

For more information on eBay’s great holiday deals, visit www.ebay.com/deals.

About eBay

Founded in 1995, eBay Inc. connects hundreds of millions of people around the world every day, empowering them to explore new opportunities and innovate together. eBay Inc. does this by providing the Internet platforms of choice for global commerce, payments and communications. Since its inception, eBay Inc. has expanded to include some of the strongest brands in the world, including eBay, PayPal, Skype, StubHub, Shopping.com and others. eBay Inc. is headquartered in San Jose, Calif.

About PayPal

PayPal is the safer, easier way to pay and get paid online. The service allows users to pay without sharing financial information and gives consumers the flexibility to pay in any way they prefer, including through credit cards, bank accounts or account balances. With 63 million active accounts in 190 markets and 19 currencies around the world, PayPal enables global ecommerce. PayPal is an eBay company (Nasdaq:EBAY). More information about the company can be found at www.paypal.com.

About Shopping.com

Shopping.com, an eBay company, pioneered online comparison shopping and today is one of the fastest growing shopping destinations on the Internet with items from thousands of trusted stores from across the Web. With a singular focus on shopping, Shopping.com offers shoppers easy-to-use search tools, engaging content, time-saving navigation, along with millions of product and merchant reviews from the Epinions community, all in one place. The Shopping.com Network powers the shopping experience for hundreds of websites. For more information, please visit www.shopping.com.

¹ According to @Plan, Winter 2008/2009 Release by the Nielsen Company.

 0 Bewertungen dieses Artikels: