MIVA Launches Customizable ALOT Toolbar and Homepage Products

MIVA Direct, Inc., the toolbar, homepage and content division of digital media and advertising company, MIVA, Inc. (NASDAQ:MIVA), today announced the further and significant expansion of its ALOT brand with the beta release of new, fully customizable toolbar and homepage products, ALOT Toolbar and ALOT Home. Coinciding with these releases, MIVA Direct also today announced the beta launch of ALOT Buttons, a website offering a portfolio of free to install widgets.

The new products are the latest step in the development of the ALOT brand, which launched in Q4 2007 and is designed to ‘Make the Internet Easy’ by aggregating proprietary content and ‘best-of-the-web’ third party content across vertically themed toolbars and homepages.

ALOT’s new customizable toolbar and homepage products are designed to take this vertical strategy to the next level. Using these new products, consumers can now fully customize their ALOT Toolbar and homepage, choosing from a wide range of different widgets from the new ALOT Buttons website. These widgets cover areas including games, maps, music, recipes, finance and politics.

"We believe that growth of the ALOT brand to date is due largely to our vertical product strategy and believe that today’s launch is a natural progression that will enable us to further build on this success,” commented Peter Corrao, President and Chief Executive Officer, MIVA. "With our new personalized products, users can continue to install vertical toolbars and homepages optimized for their specific interests, but can now also personalize their products by adding widgets from our expanding widget library.”

In addition to benefits to the consumer, the launch is also designed to open up new advertising opportunities for MIVA Direct. Widgets in the ALOT Buttons portfolio are available for sponsorship on a CPC (cost per click), CPI (cost per insertion), CPA (cost per action) or CPM (cost per thousand impressions) basis.

"We believe that for advertisers, ALOT widget ads offer a powerful pull-marketing channel. Not only are our widgets selected and installed by users themselves, but they are also displayed within toolbars and on homepages, which we believe is highly visible and valuable online real estate,” continued Mr. Corrao.

MIVA Direct has built an active ALOT Toolbar user base of 3.2 million¹ in under a year. MIVA Direct’s homepages currently generate over 70 million page views per month².

http://www.alot.com

http://buttons.alot.com/

http://home.alot.com

http://www.miva.com

About MIVA Direct, Inc.

MIVA Direct operates a portfolio of consumer websites, interest-specific toolbars and personalized homepages. MIVA Direct’s millions of active toolbars span a range of niche sectors including jokes, music, recipes and horoscopes and offer consumers search functionality in addition to one-click access to tailored content. MIVA Direct is owned by MIVA, Inc. (NASDAQ:MIVA).

About MIVA^®, Inc.

MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate” , "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2007 and our most recently filed Form 10-Q.

®Registered trademark

¹ Source: Internal statistics, September 30, 2008

² Source: Hitbox, August 2008. Page views are for both ALOT and MIVA Direct’s legacy homepage brand

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