Cybercom Group (STO:CYBE)
Over 50 percent of travel sites take so long to load that they lose the
attention of customers who will go off to the next site. SAS, Ryanair
and Travelpartner are among the slowest, according to a study of more
than 30 popular travel sites performed by Cybercom using American
Keynote Systems’ leading monitoring services.
"How long it takes for consumers to load a web site is crucial for
whether customers make a purchase or move on to a competitor’s site,”
says Roger Kervén, Nordic manager at Keynote Systems, a leading mobile
and Internet cloud monitoring firm. "One of three customers disappears
due to poor performance only.”
This is particularly true for e-commerce and travel sites. Visitors
begin to lose interest after only two seconds, and after three seconds,
40% of customers leave the site, according to Forrester Consulting’s
latest analysis of online purchasing behaviour.
Cybercom has therefore studied how long it takes for a consumer to load
some 30 popular travel sites. In this study, over half of the sites, 19
of 34, take more than three seconds to load. And differences between
sites are massive. Solresor, the slowest, clocks in at almost 9 seconds.
SAS, Ryanair, and the popular Travelpartner also rank among the slowest,
while Flygpoolen and Allaflygbiljetter are amid the fastest. After just
one second, these sites have loaded and visitors are ready to start
"The big differences between sites for travel consumers are mainly
because many of the sites have not optimized their content for quick
response times,” says Per-Anders Rangsjö, the web performance expert
responsible for the Cybercom study. "On several sites we also see a
capacity problem. Response times increase during peak visiting times
during the day.”
Cybercom measured the average loading time from five locations around
the Nordics. Measurements were taken continuously at 15-minute intervals
between 7 p.m. and 11 p.m. during a three week period in May with
monitoring services from Keynote Systems.
"We see that visitors require sites to be faster to stay and shop,” says
Mats Frisk, business area manager for Internet Services at Cybercom.
"Meanwhile, the web is becoming an increasingly important sales and
The Cybercom Group is a high-tech consultancy that
offers global sourcing for end-to-end solutions. The Group established
itself as a world-class supplier in these segments: security, portal
solutions, mobile services, and embedded systems. Thanks to its
extensive industry and operations experience, Cybercom offers strategic
and technological expertise to these markets: telecom, industry, media,
public sector, retail, and banking and financial services. The Group
employs 1,800 persons and runs projects worldwide. Cybercom has 25
offices in 10 countries. Since 1999, Cybercom’s share has been quoted on
the NASDAQ OMX Nordic Exchange. The company was launched in 1995. Find
out more at: www.cybercom.com.
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