The competition that has generated innovative concepts including the
floating air cleaner, Aeroball, the stain tackling, Portable Spot
Cleaner, and a portable heating and cooking device - The Snail, returns
for its 11th year and today announces the new theme for 2013. This year
the Electrolux Design Lab competition invites the public to get more
involved and join the innovative design journey of creating
ground-breaking products and solutions of the future.
Electrolux Design Lab 2013 calls on design students worldwide to compete
for a six-month paid internship and prize money by submitting ideas for
a design solution that considers evolving challenges set to shape our
future. This year’s theme, Inspired Urban Living, has been influenced by
the growth of ‘urbanisation’, where space is becoming limited as an
increasing number of the population shift from living in open rural
locations into densely populated areas. The question to be answered is
what role can design play to ensure that we are prepared and equipped
for this social adaptation?
For the first time this design competition with a heritage of ten years
is offering the applicants three focus areas to choose from within the
theme of ‘urbanisation’, these are Social cooking, Natural air and
Effortless cleaning. Plus, in 2013, the brief goes beyond the
traditional ‘industrial design’ category and includes consumables and
"For us at Electrolux it is important to view design from a broad
perspective; all design solutions that enhance the lifestyles and living
environments of our consumers are relevant for us to explore. This is
why we want to expand the Design Lab competition in 2013 and invite
ideas for products, accessories, consumables and services within three
key focus areas for future households; Social cooking, Natural air and
Effortless cleaning”, explains the Chief Design Officer, Stefano Marzano.
Key Developments for Design Lab 2013
o Taking concepts from further afield: The entry can be a product,
accessory, consumable or service, thus allowing design students from
different fields of design to be creative in their approach in finding
innovative design solutions for future households.
o Online competition hub: The best submissions will be published online,
offering the students and the public a chance to promote their
submissions through social media.
o The concept development process: The competition divides the design
process into stages, allowing the applicants to concentrate on different
areas throughout the process. The first focus is on creating the
concept, leading through to the visual presentation and technical
specifications, allowing the top submissions to continue to develop
during the competition.
o Feedback from Electrolux professionals: As the judging is being
conducted in different stages, only the best entrants are given access
to the next round and go forward in the competition. The Electrolux
professionals will be part of the selection process and they will choose
the best submissions and engage themselves in the competition by giving
feedback to the entrants and encourage them throughout the process.
Within the final stage, eight finalists will be invited to participate
in a concluding event, where they will present their entries to a jury
of world renowned professionals. The jury will consider entries based on
intuitive design, innovation and consumer insight when awarding the
first prize of a six-month paid internship at an Electrolux global
design centre and 5,000 Euros. A second prize of 3,000 Euros and third
prize of 2,000 Euros are also available and the public favourite chosen
by online votes will be awarded with 1, 000 Euros.
The submission deadline for the first competition stage, a concept
description and a sketch, is 15th March 2013. More information about the
competition can be found on the Design Lab blog
Learn more about Design Lab in Electrolux social media channels:
Design Lab blog: electrolux.com/electroluxdesignlab
Electrolux Facebook page: facebook.com/ElectroluxAppliances
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