JCDecaux SA (Paris:DEC), the number one outdoor advertising company
worldwide, announced that it signed an agreement for the acquisition of
100% of CEMUSA - a FCC Group subsidiary dedicated to outdoor advertising
- for an enterprise value of 80 million euros. The closing of the
transaction is subject to standard regulatory conditions and the final
value of the transaction will be adjusted for standard net debt and debt
like adjustments at closing.
Created in 1984, CEMUSA operates in street furniture and transport in
five countries: the United States, Brazil, Spain, Portugal and Italy.
With 57,000 advertising panels, CEMUSA generated revenues of 142 million
euros in 2013.
This acquisition will establish and develop JCDecaux's presence in the
world-class cities of New York, Rio de Janeiro, Brasilia, Madrid,
Barcelona, Lisbon and Genoa, and across 41 Spanish airports, including
those of Madrid and Barcelona.
Jean-Charles Decaux, Co-Chief Executive Officer of JCDecaux,
said: "We are looking forward to this agreement that will allow us to
extend our operations in five countries and to benefit from the
expertise of CEMUSA's teams. With this new agreement, we will offer for
the first time both a high quality street furniture network delivering
prime downtown audiences in the three biggest US markets as well as in
San Francisco and Boston and a national street furniture network in
Brazil. This will imply further investments in Southern European
countries in order to improve our commercial offer in a highly
competitive media sector with a strongly consolidated TV market and fast
growing internet sector."
Key Figures for the Group
2013 revenues: €2,676m
JCDecaux is listed on the Eurolist of Euronext Paris and is part of
the Euronext 100 index
No.1 worldwide in street furniture (480,400 advertising panels)
No.1 worldwide in transport advertising with more than 145 airports
and more than 290 contracts in metros, buses, trains and tramways
(377,000 advertising panels)
No.1 in Europe for billboards (191,000 advertising panels)
No.1 in outdoor advertising in the Asia-Pacific region (211,400
No.1 worldwide for self-service bicycle hire
1,082,400 advertising panels in more than 60 countries
Present in 3,700 cities with more than 10,000 inhabitants