Dentsu Inc. (TOKYO:4324)(ISIN:JP3551520004)(President & CEO: Tadashi
Ishii; Head Office: Tokyo; Capital: 58,967.1 million yen) announced
today that the Company will be leading a seminar at the 2013 Cannes
Lions International Festival of Creativity on Thursday, June 20.
Entitled "Happy Hacking: Redefining the Co-creation Frontier," the
session will push the notion of "co-creation" further and explore the
possibilities and implications of "hacking" in today's world.
Japanese techno-pop singing sensation Perfume (Photo: Business Wire)
"Our model grew out of this mindset of understanding people not just as
'target consumers,' but as audiences," explained Yuya Furukawa, chief
creative officer of Dentsu. "Today, as it was during Dentsu's earliest
days, it is important to know the kinds of stories and content that
people choose to consume, engage with or co-create through hacking."
The event will include a panel discussion featuring six-time Lions
winner Adam Kerj, chief creative officer, 360i and Naoko Katayama,
executive planning director, Dentsu Holdings USA. The panelists will
explore the concepts of "Happy Hacking" and share "hacking" examples on
behalf of two major clients.
"Hacking different domains of collaboration in the world of creativity
changes the dynamic of every relationship and the interaction among all
the parties, including the brand, the agency, the consumers and the
creators. As a result of hacking, unconventional and exciting work is
created," Furukawa said.
The forum will be moderated by the 2013 PR Week Agency PR Professional
of the Year Elise Mitchell, CEO, Mitchell Communications Group; CEO,
Dentsu Public Relations Network.
In addition to the panel discussion, world-recognized artist and
Programmer Daito Manabe of Rhizomatiks (http://www.daito.ws/en/work/)
and Creative Technologist Kaoru Sugano of Dentsu will also appear as
guests. Additionally, Cannes Lions audience members will have an
opportunity to witness an extraordinary performance by celebrated
Japanese techno-pop singing sensation Perfume.
For those who want to enjoy the Cannes Lions learning programme but
can't make it to the South of France, the session will be streamed live
direct from the Cannes stage. Based on Internet voting, Dentsu's seminar
was selected as the Thursday session to be streamed live. Watch the
discussion, enjoy the performance and find new ways to creatively
collaborate with your audiences. The session will be streamed live on
at 16:00 CET (10:00 EDT), on Thursday, June 20.
About the Dentsu Group
Led by Dentsu Inc.
(TOKYO:4324)(ISIN:JP3551520004), the world's largest advertising agency
brand with a history of 112 years, the Dentsu Group offers a
comprehensive range of client-centric communications and media services
in 110 countries across five continents. Its Japan-wide network and
London-based global operating unit Dentsu Aegis Network Ltd., which
oversees the operations of Aegis Media, a leading global media and
digital communications specialist, as well as those of the Dentsu
Network, which manages all of Dentsu's other global business operations
outside Japan, together employ more than 37,000 dedicated professionals.
The Group is also active in the production and marketing of sports and
entertainment content on a global scale.
Dentsu Inc.: www.dentsu.com
Aegis Network Ltd: www.dentsuaegisnetwork.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130612005570/en/