113 STRANGERS, ONE TABLE: TEREMANA® TEQUILA LAUNCHES SHARE THE MANA, SHARE THE TABLE
The New Groundbreaking Initiative From The Multi-Award-Winning Brand Demonstrates The Contagious Power Of Good Energy, Human Connection, And The Way We Live The Mana Every Day
LOS ANGELES, Sept. 17, 2025 /PRNewswire/ -- Teremana® Tequila, the small-batch, premium tequila brand, has launched Share The Mana, Share The Table – a new initiative designed to prove that good energy, or "Mana," is contagious, and that sharing a conversation with someone new can spark unexpected joy. This program is one way Teremana brings its larger philosophy to life – not just sharing Mana in special moments, but living it every day through connection, gratitude, and positive energy.
Share The Mana, Share The Table kicked off on Wednesday, September 10th at Skylight ROW DTLA – a 32-acre mixed-use district located on the edge of the expanding Arts District – with an immersive community gathering in LA that brought together different people from all walks of life. In a nod to the 113 distillations personally tasted by founder Dwayne "The Rock" Johnson when developing Teremana®, 113 members of the local community (age 21 and over) were invited to sit together and discover new connections over conversation, great food, and delicious Teremana® cocktails. The experience brought the spirit of Mana to life – reigniting the human impulse to connect with others and proving that good energy is contagious, transforming curiosity into community and creating connection in a purposeful way. Future in-person events will roll out across the U.S. throughout 2025 and 2026, alongside a worldwide social media campaign for fans everywhere to take part.
The philosophy of Mana is at the core of the Teremana® Tequila brand. Living the Mana is about showing up with good energy, positivity, and optimism. Sharing the Mana is how we extend that spirit outward – it's about bringing people together, fostering connection and community, and doing the right thing, from giving back to showing gratitude. With Share The Mana, Share The Table, Teremana® is celebrating this philosophy in a new way: turning the spark of human connection into a movement that proves good energy is truly contagious.
Recent Pew Research shows that in 2024, only 54% of Americans reported feeling a connection to people in their local community. Busy lives and constant demands often push aside the simple truth of how good a positive action can feel. Research from the University of Chicago (Epley & Schroeder, 2014–2023) shows that people consistently underestimate the joy that comes from talking to strangers. Through Share The Mana, Share The Table, Teremana® wants to remind people of the importance and power of these small moments, proving how easy it is to show up, connect, and spark a ripple effect of good energy.
"Mana has always been a part of my life and my culture," says Teremana® Founder, Dwayne Johnson. "It's the spirit and energy we bring into every room and every interaction. With Teremana®, we've worked to share that feeling in every bottle, but this initiative takes it even further. Share The Mana, Share The Table is about creating a real platform for people to learn about the power of coming together, connecting, and feeling that contagious positive energy. For me, Mana isn't just something we share — it's something we live. I'm excited to see this program grow because it reflects who we are at our core. The chance to share that with more communities everywhere means the world to me."
Share The Mana, Share The Table is designed to show that Teremana® is so much more than tequila – it's inspiration for positive energy, proving that when people come together over something real, the spark multiplies and can spread far beyond the glass. In the coming weeks, Teremana® will launch a series of social challenges across the U.S., extending the reach of Share The Mana, Share The Table and inviting people nationwide to spark connections with new people in their local communities.
Discover the film here, learn more about the campaign at Teremana.comand follow on social media @teremana. More details will be announced in the months ahead as the movement continues to grow.
About Teremana Tequila
Teremana is a premium, small-batch tequila founded by Dwayne "The Rock" Johnson, Jenna Fagnan, Ken Austin and Dany Garcia. Crafted under the brand's unique NOM, 1613 at Destilería Teremana® De Agave nestled in the highest peaks of the Jalisco highlands, Teremana® offers three distinct expressions - Blanco, Reposado, and Añejo. Each bottle is meticulously crafted from 100% fully mature agave, slow roasted in traditional brick ovens, and distilled in handmade copper pot stills. Rooted in the principles of quality and accessibility, Teremana® embodies the spirit of Mana, a powerful force that inspires us to foster good energy, bring people together, and do the right thing.
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SOURCE Teremana Tequila