finanzen.net
29.05.2019 21:54
Bewerten
(0)

Allrecipes June/July Issue Unveils Further Digital And Print Innovation With Exclusive Audio Unlocked Through SmartCodes

DES MOINES, Iowa and NEW YORK, May 29, 2019 /PRNewswire/ -- Meredith Corporation's (NYSE: MDP; www.meredith.com) Allrecipes magazine will unveil its June/July issue on June 7, marking the first time the magazine has used a SmartCode to unlock exclusive audio content. Although past 2019 issues have led consumers to digital recipes, e-commerce experiences and videos through SmartCodes, audio content now adds another dimension to the brand's SmartCode offerings. In the past six months, consumer interaction with SmartCodes are up 10x with thousands of scans per title.

The voice behind the content to audio SmartCodes, Elise Mayfield, is star of Allrecipes' new hilarious and informative IGTV series, "Smart Cookie." Mayfield is featured in this issue's "Cook to Follow" editorial feature and is an active member of the Allrecipes community of home cooks. Another noted new element of the June/July issue is people on the cover. Readers will find three children eating ice cream on the issue's cover—a first for the magazine.

"Allrecipes readers look to us to set the bar for what's next, and we continue to lead the way toward digital and print innovation," said Jennifer Darling, Editor-in-Chief, Allrecipes. "Whether it's launching the first Skills on Amazon Alexa devices or blurring the lines between print and digital and audio with this latest SmartCode issue takeover, we're reaching home cooks everywhere and are helping them connect with us across channels in fun, informative ways."

Allrecipes' parent company, Meredith, is a pioneer in SmartCodes and has incorporated dozens of codes into its issues since earlier this year. Corbin deRubertis, Head of Innovation at Meredith Digital, explains, "This issue illustrates how we leverage SmartCodes across our brands at Meredith to activate a wide range of editorial and advertising experiences, including video, imagery, targeted offers and now voice content. The only limit is our teams' imagination."

Click here to access a page with all the audio content from the June/July issue of Allrecipes.

ABOUT MEREDITH CORPORATION
Meredith Corporation has been committed to service journalism for more than 115 years. Meredith uses multiple distribution platforms—including broadcast television, print, digital, mobile and video—to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners. Meredith's National Media Group reaches more than 175 million unduplicated American consumers every month, including over 80 percent of U.S. millennial women. Meredith is the No. 1 magazine operator in the U.S. and owner of the largest premium content digital network for American consumers. Meredith's Local Media Group includes 17 television stations, reaching 11 percent of U.S. households.

 

Meredith introduces an updated market positioning and logo that reflect the strength of Meredith's national and local consumer media brands as well as its expanded portfolio of marketing solutions. (PRNewsFoto/Meredith Corporation) (PRNewsfoto/Meredith Corporation)

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/allrecipes-junejuly-issue-unveils-further-digital-and-print-innovation-with-exclusive-audio-unlocked-through-smartcodes-300858600.html

SOURCE Meredith Corporation

Werbung
Werbung
Börse Stuttgart Anlegerclub

Die richtige Strategie für die Börsenkrise

Stecken Sie nicht den Sand in den Kopf, sondern kaufen Sie die richtigen Aktien. Erfahren Sie im aktuellen Anlegermagazin mehr über attraktive Qualitätsaktien und zyklische Aktien
Kostenfrei registrieren und lesen!

Heute im Fokus

DAX beendet Tag stabil -- Dow im Minus -- Fed senkt Leitzins -- FedEx meldet Gewinnwarnung -- Wirecard und Softbank, Beiersdorf, Software AG, HELLA, Covestro im Fokus

BMW-Personalvorständin verlängert Vertrag nicht. Schwache Aktien der Software AG besiegeln Fehlausbruch. US-Behörde genehmigt Versum-Übernahme durch Merck. Gläubiger sollen Weg freimachen für Rettung von GERRY WEBER. Regierung legt Blockchain-Strategie vor. US-Notenbank stützt Geldmarkt erstmals seit Finanzkrise.

Umfrage

Wo sehen Sie den DAX Ende 2019?

Online Brokerage über finanzen.net

finanzen.net Brokerage
Handeln Sie für nur 5 Euro Orderprovision* pro Trade aus der Informationswelt von finanzen.net!

ETF-Sparplan

Oskar ist der einfache und intelligente ETF-Sparplan. Er übernimmt die ETF-Auswahl, ist steuersmart, transparent und kostengünstig.
Zur klassischen Ansicht wechseln
Kontakt - Impressum - Werben - Pressemehr anzeigen
Top News
Beliebte Suchen
DAX 30
Öl
Euro US-Dollar
Bitcoin
Goldpreis
Meistgesucht
Wirecard AG747206
NEL ASAA0B733
Deutsche Bank AG514000
Daimler AG710000
CommerzbankCBK100
Ballard Power Inc.A0RENB
Apple Inc.865985
Microsoft Corp.870747
Amazon906866
E.ON SEENAG99
Infineon AG623100
EVOTEC SE566480
BASFBASF11
BayerBAY001
Aurora Cannabis IncA12GS7