16.09.2021 13:20

Automotive Augmented Reality Market size to grow by $ 5.10 bn at about 32% CAGR during 2021-2025 | 17000 + Technavio Reports


NEW YORK, Sept. 16, 2021 /PRNewswire/ -- Technavio's latest offering for  Automotive Augmented Reality And Virtual Reality Market report provides a detailed analysis on the competitive scenario, the pre- and post-COVID-19 impact on businesses, and the market growth across various regions.

Attractive Opportunities in Automotive Augmented Reality and Virtual Reality Market by Technology and Geography - Forecast and Analysis 2021-2025

The automotive augmented reality and virtual reality market is estimated to grow by $ 5.10 bn during 2021-2025, growing at a CAGR of about 32%.Download a free sample report now!

Market Dynamics

The automotive augmented reality market is driven by factors such as the emergence of virtual reality showrooms and events, electrification of automotive mechanics, and the augmented reality for automotive repairs. However, the slowdown in the automotive industry is hindering market growth.

The TFT to DMD evolution is expected to open multiple growth opportunities for players in the market. But the connectivity issues, low awareness, and high expectation impact ar adoption might impact the business of vendors during the forecast period.

Company Profiles

The automotive augmented reality and virtual reality market report includes information on the product launches, sustainability, and prospects of leading vendors including Continental AG, DENSO Corp., Garmin Ltd., Hyundai Motor Co., JAGUAR LAND ROVER AUTOMOTIVE PLC, Microsoft Corp., Nippon Seiki Co. Ltd., NVIDIA Corp., Robert Bosch GmbH, and Volkswagen AG.

Competitive Analysis

The report includes the competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Market Segmentation

  • By Technology, the market is classified into  AR and VR segments. The automotive augmented reality and virtual reality market share growth by the AR segment has been significant and is expected to provide significant growth opportunities to market vendors.
  • By Geography, the market is classified as Europe, APAC, North America, MEA, and South America. Europe will have the largest share of the market.

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Key Topics Covered:

Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

  • Five forces summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Technology

  • Market segments
  • Comparison by Technology
  • AR - Market size and forecast 2020-2025
  • VR - Market size and forecast 2020-2025
  • Market opportunity by Technology

Customer Landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • Europe - Market size and forecast 2020-2025
  • APAC - Market size and forecast 2020-2025
  • North America - Market size and forecast 2020-2025
  • MEA - Market size and forecast 2020-2025
  • South America - Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Continental AG
  • DENSO Corp.
  • Garmin Ltd.
  • Hyundai Motor Co.
  • Microsoft Corp.
  • Nippon Seiki Co. Ltd.
  • NVIDIA Corp.
  • Robert Bosch GmbH
  • Volkswagen AG


  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations         

 Grab the free sample report now!

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


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