Today, Disney officially opened "Mickey:
The True Original Exhibition” in New York City’s Meatpacking
District, welcoming guests from around the globe to the
16,000-square-foot immersive pop-up celebrating the 90th
anniversary of Mickey Mouse.
This press release features multimedia. View the full release here:
Sarah Jessica Parker attends Mickey: The True Original Exhibition reception to commemorate Mickey Mouse’s 90th anniversary. The 16,000-square-foot immersive exhibition, which includes interactive multi-sensory experiences, photo opportunities galore and Disney magic around every corner. The exhibition will be open through February 10th, 2019. (Photo by Michael Loccisano/Getty Images for Disney)
Opening in the same city where he made his big screen debut in
"Steamboat Willie” on November 18, 1928 at the Colony Theatre, "Mickey:
The True Original Exhibition” invites guests to join in the anniversary
celebration and experience Mickey Mouse like never before. Featuring
thoughtfully-curated original art, larger-than-life photo opps, branded
activations, and a new line of commemorative merchandise, the exhibition
runs now through February 10, 2019.
Journey Through Contemporary and Historic Art
Honoring Mickey’s 90-year impact on popular culture, creativity and the
arts in all its forms, the exhibition showcases installations from more
than 20 contemporary artists worldwide, including Daniel Arsham and
Katherine Bernhardt, alongside a historic Mickey-inspired work from
legendary artist Keith Haring.
Haring’s drawing, Untitled (Mickey Mouse), 1981, is
accompanied by a hand-selected assortment of original photos of the
artist alongside some of his most famous Mickey Mouse pieces, captured
by his close friend and photographer Tseng Kwong Chi, throughout his
career in the 1980s. The portraits of the two friends, who bonded over a
shared love of pop culture and icons, are showcased together for the
first time in this exhibition.
All of the original and historic pieces are featured throughout more
than a dozen thematic rooms, each carefully curated and artfully
designed to highlight a chapter of Mickey Mouse’s story. Along the way,
guests will discover larger-than-life photo moments, including a replica
of Steamboat Willie’s vessel, black-and-white immersive scenes from
classic cartoon shorts, a transformative reinterpretation of The
Sorcerer’s Apprentice from Walt Disney’s masterpiece film, Fantasia,
and a recreation of the 1990s All New Mickey Mouse Club set.
Fans will also get a glimpse into the Disney Archives collection
featuring iconic Mickey Mouse inspired consumer products across the
decades as well as the Academy Award® for the Creation of Mickey Mouse,
on loan from The Walt Disney Family Museum in San Francisco.
Exhibition details include:
Hello Mickey!- Introduces the many facets of Mickey including
his playful personality. Featured artists: Katherine Bernhardt, Ariana
Papademetropoulos, and Michael Bosanko.
Iconic Design- Shows Mickey, an instantly recognizable
character and form, in a whole new way. Featured artist: Daniel
It’s Black & White- An entirely black-and-white world
bringing Mickey’s comic strips and cartoon shorts to life. Featured
artist: Brian Roettinger.
Ink & Paint- Pays homage to the team of artists and
painters in Disney’s legendary Ink & Paint department including photos
from the book "Ink & Paint: The Women of Walt Disney’s Animation.”
Burst into Color- A vivid, vibrant color room in honor of
Mickey’s acclaimed technicolor debut, The Band Concert.
Featured artists: London Kaye, Michael John Kelly, Amanda
Ross-Ho and Disney artists Stacey Aoyama and John Quinn.
Sorcerer’s Way- Transports guests to the magical world of Walt
Disney’s masterpiece and Mickey’s first feature film: Fantasia.
Featured artist: Oliver Clegg.
Mickey Mouse Club- Celebrates the 60+ year legacy of the Mickey
Mouse Club television series. Featured artist: Brian Bress.
Original Muse- Showcases how Mickey has inspired artists around
the world to create, reinterpret, and reimagine. Featured artists: Keith
Haring, Tseng Kwong Chi, James Jean, Keiichi
Tanaami, Tanya Aguiniga, PEACEMINUSONE, Javier
Sanchez Medina, Tetsuya Nomura, and Oliver Payne.
The Collection- Illustrates how tactile, functional works of
art bring Mickey into fans’ everyday lives. Featured artists: Darren
Romanelli aka DRx and Shinique Smith.
Kenny Scharf’s Mickey Mouse-inspired cosmic cavern will also be
on display and open to the public in Mickey’s Maker Shop. Exhibition
tickets are not required for entry.
Commemorative Merchandise at Mickey’s Maker Shop
Within the experience, ‘Mickey’s Maker Shop’ is a retail store offering
exhibition-branded merchandise, select pieces from 90th
anniversary ‘True Original’ Mickey Mouse capsule collections and custom
products that can be personalized on-site. Fans can also shop
limited-edition merchandise through timed product drops throughout the
exhibition run. The shop is open to the public; exhibition tickets are
not required for entry. Select exhibition and Mickey 90th
merchandise can also be purchased on shopDisney.
Exhibition Sponsors Create Branded Activations
Exhibition sponsors have created interactive activations that engage
guests of all ages. With the help of Google Home, attendees can
join in a special game show with Mickey Mouse and his friends. Following
the announce of Beats Solo3 Wireless Headphones –
Mickey Mouse’s 90th Anniversary Edition, Beats will continue to
celebrate Mickey and his influence on music with listening stations and
a photo gallery in the Exhibition lounge. Finally, Brooklyn-based and
family-owned ice cream maker Ample Hills Creamery will share
complimentary scoops of birthday cake ice cream from their Disney Mickey
About "Mickey: The True Original Exhibition”
Running from November 8, 2018 – February 10, 2019, "Mickey:
The True Original Exhibition” will be open Tuesday-Sunday from 10
a.m. to 8 p.m. at 60 10th Avenue, New York. Tickets are available for
$38 per person at Disney.com/MickeyTrueOriginal.
With selected time slots already selling out for its November debut,
guests are encouraged to plan early. The exhibition is not open on
Thanksgiving, Christmas or New Years.
For more on the exhibition and behind-the-scenes content, visit Disney.com/MickeyTrueOriginal
and follow @MickeyTrueOriginal on Instagram with #MickeyTrueOriginal.
About Mickey Mouse 90th Anniversary Celebration
Since his big-screen debut in Steamboat Willie on November 18, 1928,
Mickey has become the global ambassador for The Walt Disney Company. The
90-year celebration of Mickey includes new brand and product
collaborations spanning fashion, food, consumer electronics, toys,
accessories and more.
Exhibition images & b-roll:
Mickey: The True Original Exhibition images for download:
Mickey 90th product images for download:
About Disney Parks, Experiences, and Consumer Products
Disney Parks, Experiences and Consumer Products is the business segment
of The Walt Disney Company (NYSE:DIS) that brings the magic of Disney's
stories, characters and franchises into the daily lives of families and
fans around the world to create memories that last a lifetime. The
company's iconic travel and leisure businesses include six resort
destinations in the United States, Europe, and Asia; a top-rated cruise
line; a luxurious family beach resort in Hawaii; a popular vacation
ownership program; and an award-winning guided family adventure
business. Disney's global consumer products operations include the
world's leading licensing business; the world's largest children's print
publisher; Disney Store locations around the world; and the shopDisney
e-commerce platform. These experiences are created by Walt Disney
Imagineering, the innovative force responsible for overseeing the
segment's world-class products and experiences — from immersive lands to
interactive toys, and everything in between.
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