From Allbirds to Nike, the Sneaker Segment is Running Into the Ground. Here's What Retail Investors Need to Know.

It's been a dark time for the sneaker industry. Nike (NYSE: NKE), the world's top athletic footwear and apparel maker, lost nearly 70% of its value over the past five years as its growth cooled and margins shrank. Allbirds (NASDAQ: BIRD), once hailed as the "next Nike" and valued at over $4 billion after its 2021 IPO, was recently sold for $39 million. Should retail investors avoid this entire industry, or should they just be more selective with their stocks?Image source: Getty Images.During the pandemic, sneaker sales surged worldwide. That acceleration was largely driven by stimulus checks, the expansion of the athleisure market, and social media buzz for limited-edition, exclusive, or celebrity-endorsed sneakers. But that growth spurt ended after the pandemic, leaving companies that produced too many sneakers with excess inventory.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool