Ida Byrd-Hill released Culture Re-Wired to Reduce MIT 95% of GenAI Pilot Failures

"Culture the unseen bedrock that separates AI gold mines from AI money pits."

Ida Byrd-Hill

DETROIT, Sept. 18, 2025 /PRNewswire/ -- A recent MIT report has stated 95% of generative AI pilots at companies are failing. This is not surprising, as Artificial Intelligence (AI) is a cultural movement, not a tech revolution. While many believe AI is a new shiny tool, like the Internet was 30 years ago, it is not. It is a culture of data creatively learning from data.

Excerpts from Culture Re-Wired: Unleash Your Inner AI CEO explain, "Culture is the hush-hush code of conduct people follow when the boss is off 'working remotely' (a.k.a. golfing). It decides whether folks raise their hands with wacky ideas or keep them glued to the keyboard in silent terror; whether bug reports are treated like science experiments or public executions; and whether mistakes become catapults for growth or catapults for — well — people." "Employees need freedom to experiment creatively with AI without fear of losing their annual bonus or facing a layoff."

Ida Byrd-Hill released her newest book, Culture Re-Wired: Unleash Your Inner AI CEO at a fireside chat at the Tennessee SHRM Conference on September 9, 2025, in Nashville, as a tribute to her client, Lilia Vergara VP, HR and Board of Director at Dr. Bronner's. Dr. Bronner's is a 75-year family-owned natural soap brand, selling from the shelves of Better Health, Costco, Kroger, Publix, Target, Walmart and Whole Foods.

Lilia commissioned Ida Byrd-Hill, CEO Automation Workz, in 2020, to conduct a Culture Audit, a 7-phase process to collect data: numerical, behavioral, emotional, cultural and institutional knowledge. It began with compiling numerical data, followed by emotional /behavioral interviews and site visits.

Data was analyzed by AI to compile a 220-page data graphic report, which was unveiled to executives and middle managers, setting the baseline for leadership coaching and development. Lilia then implemented AI (Artificial Intelligence) in 2021 in the Human Resources department, leading to 45% revenue growth and several career promotions for herself in 3 short years.

Human Resources is the cultivator of culture and should lead this AI transformation. AI is highly dependent upon institutional knowledge employees will not provide to grow AI. In Culture Re-Wired: Unleash Your Inner AI CEO, Ida showcased Dr. Bronner's case study alongside 21 other companies who re-wired their culture to engage middle-managers and front-liners to join the AI Winner's Circle. Case studies include ROI data, demonstrating that increased revenue and profitability are the end goals.

According to Literary Titan in a 5-star review, Culture Re-Wired: Unleash Your Inner AI CEO is a must-read. A snippet of the review states, "I'd recommend this book to managers, executives, and anyone who feels anxious about AI creeping into their job. It isn't a technical manual. It's about mindset. If you want to understand how culture drives technology instead of the other way around, I highly recommend this book. It's equal parts practical advice and rallying cry, and it left me energized." Purchase this book at https://autoworkz.org/culture-re-wired.

Contact: 
Ida Byrd-Hill
313-483-2126
ida@autoworkz.org
401367@email4pr.com

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SOURCE Ida Byrd-Hill