Is It Worth Investing in Coca-Cola (KO) Based on Wall Street's Bullish Views?

10.09.24 15:30 Uhr

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Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?Let's take a look at what these Wall Street heavyweights have to say about Coca-Cola (KO) before we discuss the reliability of brokerage recommendations and how to use them to your advantage.Coca-Cola currently has an average brokerage recommendation (ABR) of 1.52, on a scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual recommendations (Buy, Hold, Sell, etc.) made by 21 brokerage firms. An ABR of 1.52 approximates between Strong Buy and Buy.Of the 21 recommendations that derive the current ABR, 15 are Strong Buy and one is Buy. Strong Buy and Buy respectively account for 71.4% and 4.8% of all recommendations.Brokerage Recommendation Trends for KOCheck price target & stock forecast for Coca-Cola here>>>The ABR suggests buying Coca-Cola, but making an investment decision solely on the basis of this information might not be a good idea. According to several studies, brokerage recommendations have little to no success guiding investors to choose stocks with the most potential for price appreciation.Are you wondering why? The vested interest of brokerage firms in a stock they cover often results in a strong positive bias of their analysts in rating it. Our research shows that for every "Strong Sell" recommendation, brokerage firms assign five "Strong Buy" recommendations.This means that the interests of these institutions are not always aligned with those of retail investors, giving little insight into the direction of a stock's future price movement. It would therefore be best to use this information to validate your own analysis or a tool that has proven to be highly effective at predicting stock price movements.With an impressive externally audited track record, our proprietary stock rating tool, the Zacks Rank, which classifies stocks into five groups, ranging from Zacks Rank #1 (Strong Buy) to Zacks Rank #5 (Strong Sell), is a reliable indicator of a stock's near -term price performance. So, validating the Zacks Rank with ABR could go a long way in making a profitable investment decision.Zacks Rank Should Not Be Confused With ABRAlthough both Zacks Rank and ABR are displayed in a range of 1-5, they are different measures altogether.The ABR is calculated solely based on brokerage recommendations and is typically displayed with decimals (example: 1.28). In contrast, the Zacks Rank is a quantitative model allowing investors to harness the power of earnings estimate revisions. It is displayed in whole numbers -- 1 to 5.It has been and continues to be the case that analysts employed by brokerage firms are overly optimistic with their recommendations. Because of their employers' vested interests, these analysts issue more favorable ratings than their research would support, misguiding investors far more often than helping them.In contrast, the Zacks Rank is driven by earnings estimate revisions. And near-term stock price movements are strongly correlated with trends in earnings estimate revisions, according to empirical research.In addition, the different Zacks Rank grades are applied proportionately to all stocks for which brokerage analysts provide current-year earnings estimates. In other words, this tool always maintains a balance among its five ranks.There is also a key difference between the ABR and Zacks Rank when it comes to freshness. When you look at the ABR, it may not be up-to-date. Nonetheless, since brokerage analysts constantly revise their earnings estimates to reflect changing business trends, and their actions get reflected in the Zacks Rank quickly enough, it is always timely in predicting future stock prices.Is KO Worth Investing In?Looking at the earnings estimate revisions for Coca-Cola, the Zacks Consensus Estimate for the current year has increased 0% over the past month to $2.85.Analysts' growing optimism over the company's earnings prospects, as indicated by strong agreement among them in revising EPS estimates higher, could be a legitimate reason for the stock to soar in the near term.The size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, has resulted in a Zacks Rank #2 (Buy) for Coca-Cola. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>>Therefore, the Buy-equivalent ABR for Coca-Cola may serve as a useful guide for investors.5 Stocks Set to DoubleEach was handpicked by a Zacks expert as the #1 favorite stock to gain +100% or more in 2024. While not all picks can be winners, previous recommendations have soared +143.0%, +175.9%, +498.3% and +673.0%.Most of the stocks in this report are flying under Wall Street radar, which provides a great opportunity to get in on the ground floor.Today, See These 5 Potential Home Runs >>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report CocaCola Company (The) (KO): Free Stock Analysis ReportTo read this article on Zacks.com click here.Zacks Investment ResearchWeiter zum vollständigen Artikel bei Zacks

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Nachrichten zu Coca-Cola Co.

Analysen zu Coca-Cola Co.

DatumRatingAnalyst
30.09.2024Coca-Cola OverweightJP Morgan Chase & Co.
02.08.2024Coca-Cola OverweightJP Morgan Chase & Co.
24.07.2024Coca-Cola HaltenDZ BANK
24.07.2024Coca-Cola OverweightJP Morgan Chase & Co.
24.07.2024Coca-Cola OutperformRBC Capital Markets
DatumRatingAnalyst
30.09.2024Coca-Cola OverweightJP Morgan Chase & Co.
02.08.2024Coca-Cola OverweightJP Morgan Chase & Co.
24.07.2024Coca-Cola OverweightJP Morgan Chase & Co.
24.07.2024Coca-Cola OutperformRBC Capital Markets
23.07.2024Coca-Cola BuyUBS AG
DatumRatingAnalyst
24.07.2024Coca-Cola HaltenDZ BANK
31.05.2024Coca-Cola HoldJefferies & Company Inc.
07.05.2024Coca-Cola HaltenDZ BANK
25.04.2023Coca-Cola NeutralGoldman Sachs Group Inc.
24.04.2023Coca-Cola NeutralGoldman Sachs Group Inc.
DatumRatingAnalyst
16.02.2018Coca-Cola SellGoldman Sachs Group Inc.
10.01.2018Coca-Cola SellGoldman Sachs Group Inc.
17.11.2017Coca-Cola SellGoldman Sachs Group Inc.
16.11.2017Coca-Cola SellGoldman Sachs Group Inc.
26.10.2017Coca-Cola SellGoldman Sachs Group Inc.

Um die Übersicht zu verbessern, haben Sie die Möglichkeit, die Analysen für Coca-Cola Co. nach folgenden Kriterien zu filtern.

Alle: Alle Empfehlungen

Buy: Kaufempfehlungen wie z.B. "kaufen" oder "buy"
Hold: Halten-Empfehlungen wie z.B. "halten" oder "neutral"
Sell: Verkaufsempfehlungn wie z.B. "verkaufen" oder "reduce"