CHICAGO, April 23, 2019 /PRNewswire-PRWeb/ -- Kari Mannina has been named Global Strategy Director for Chicago-based Curion, http://www.curioninsights.com,. Curion is a leading provider of consumer research and sensory testing for both legacy and challenger brands in the food & beverage, personal care, fragrance, and home care categories. Mannina is an experienced account manager with a specialty in sales and marketing in the market research industry.
"Our clients include legacy and emerging brands, all seeking to launch innovative products and find loyal consumers. Kari has a track record from large companies where she grew accounts, achieved year-over-year growth and collaborated with marketing teams to drive brand awareness. She has worked with global brands, and she will be a great asset as we seek to expand our current client base with large, global clients," says Sean Bisceglia, CEO of Curion.
Mannina will be responsible for the acquisition, growth and expansion of new clients to the Curion roster. She has almost 10 years of account management experience in sales and marketing within the market research industry. Most recently, she worked at Mintel and served as a Senior Account Manager of CPG Sales. There she managed a portfolio consisting of top CPG manufacturers and suppliers in the food and beauty sectors while also growing the portfolio via product upgrades, or engaging clients in Mintel Consultancy & Mintel Services. Prior to Mintel, she was with HelloWorld (formerly ePrize), where she partnered with top CPG and retail accounts to develop and implement thoughtful digital campaigns to support client specific marketing initiatives.
"Curion is my dream job," says Mannina. "In addition to account management, my career has touched on key disciplines such as product development, R&D and digital marketing. Curion pioneered many of the sensory methodologies that are industry standards today. I am excited about joining this forward-thinking team."
Curion is a leader in sensory and consumer product research to top companies across the United States. In 2018 alone, the company tested 97,000 consumers for 25 leading brands. Their insights provide a wealth of data such as product readiness for launch, consumer purchase decision process, key attributes for optimization, market and demographic opportunity, flavor and texture profiles, competitive landscape and more. Curion was formed with the merger of Q Research Solutions and Tragon Corp.