27.10.2021 21:54

New Wellbeing Trends Report 2030 Reveals Decade-long Impact of Pandemic Upheaval

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SYDNEYOct. 28, 2021 /PRNewswire/ -- Jeunesse Global today shared the inaugural Wellness & Aesthetics Trends Report 2030, presenting key macro and micro trends that are set to influence the future of the wellbeing and beauty sectors, based on the evolution of audience behaviours and cultural shifts during the pandemic.

According to the report, the biggest impact on our lives as a result of the pandemic is the concern around mental wellbeing and the need for space, time and strategies to create mindfulness and relaxation, to recuperate.

"Audiences are seeking smart strategies to enable them to focus on what truly matters – how they spend their time, who they spend their time with and what they consume, in a post-COVID world," said Rachel McVinish, General Manager at Jeunesse Australasia.

"As the rise of the Health Economy accelerates based on the sudden impact of COVID-19 on our lives, it is timely to consider the impact it has had on our approach to wellbeing – at home, at work, amongst our families and friends - and what the future holds," she said.

Trends Report 2030 Fast Facts:

  • The Rise of Phygital: Phygital experiences are immersive, immediate and interactive, empowering consumers to take control of their health and aesthetic goals.
  • Cognitive Health: The neuroprotective capacity of plant compounds offers the opportunity for the development of safe medicines for the treatment of a growing global health issue.
  • A Symbiotic Relationship: Consumers savvy to brands investing in biotech will look for clear labelling of biosynthetic ingredients and sustainability stories with authentic and measurable results.
  • Your 'Green' Worth: Innovations, such as waterless beauty, upcycling, carbon neutrality, using local ingredients and compostable, reusable or refillable packaging solutions, will drive the greening of the cosmetic industry heading into the next decade. 

"We are witnessing a major paradigm shift from treating illness to creating wellness where a strengthened immune system is front and centre of the wellbeing agenda, with the role of preventative health and quality natural medicines undeniable."

"Our research shows that health and aesthetic goals across generations also differ and not just because of age, but due to priorities - varying sustainable ingredients to ingredients which support healthy ageing. said McVinish.

Jeunesse Australasia Website: https://jeunesseglobal.com/en-AU

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