NEW YORK, Aug. 16, 2018 /PRNewswire/ -- OUTFRONT Media Inc.'s (NYSE: OUT) premium D.C. bus and bikeshare assets, which deliver on-the-go audiences for brands, featured a campaign to raise awareness around the June 29, 2018 opening of the Library of Congress' "Baseball Americana" exhibition.
Live in Washington, D.C.between June 25 and July 23, 2018, the transit campaign capitalized on 'baseball fever' around all-star week and beyond. Comprised of 20 bus wraps and five bikeshare stations, the campaign catered to a variety of audiences including All-Star game visitors, baseball fans, kids and families, athletes, tourists and others, with the goal of driving visitors to the exhibition and its related programming throughout the year.
"In opening Baseball Americana during All-Star week, the Library wanted the exhibition to be visible throughout the city, so as many people as possible were aware of this unique opportunity," said Gayle Osterberg, Director of Communications at the Library of Congress. "The mobility of the campaign with OUTFRONT helped us achieve that, with 40,000 visitors attending during its opening two weeks."
OUTFRONT is proven to raise brand awareness among key audiences through their vast media network, making it an important component of any company's marketing mix. According to the Library of Congress, with the exhibition opening and related programming supported by the campaign, overall attendance at the Jefferson Building was up 35 percent on All-Star weekend over the previous year.
"We're thrilled that our D.C. transit properties helped The Library of Congress reach a broader audience and drive increased attendance to their dynamic exhibition," said Dan Langdon, General Manager of OUTFRONT Media's D.C. office."It is sure to 'wow' baseball fans across the city, teaching them about the beginnings of the game we all love so much."
About OUTFRONT Media Inc.
OUTFRONT Media connects brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its ON Smart Media platform, OUTFRONT Media is implementing digital technology that will fundamentally change the ways advertisers engage people on-the-go.
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SOURCE OUTFRONT Media Inc.