[Reporter’s Notebook] GM Korea’s positioning sparks exit rumors

General Motors (GM) Korea’s vague market positioning is believed to be a key factor fueling persistent rumors about the automaker's potential exit from the local market. The company is currently focusing on expanding sales of luxury vehicles from its premium Cadillac brand by releasing multiple electric vehicles (EVs) for the past few years, diverging from the strategies used by the firm’s flagship Chevrolet brand. GM Korea’s sales rely heavily on Chevrolet’s Trax Crossover and Trailblazer SUVs. The carmaker sold a total of 43,799 domestically manufactured vehicles in November, but more than 99 percent of the sales came from just those two models, according to data from the carmaker. Only about 2 percent of November's sales were in Korea, with most vehicles exported to the United States. No Chevrolet EVs are currently available for sale in Korea, but GM Korea’s recent move to expand Cadillac's EV lineup raises questions over the firm’s strategy here. Cadillac launched its Lyriq electric SUV here last year, and recently released its flagship Escalade IQ SUV, featuring GM’s mWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times