Samsung leads global soundbar market for 12th straight year
Samsung Electronics maintained its stronghold on the global soundbar market for the 12th straight year in 2025, data showed Sunday, on the back of its immersive audio technology. Citing data compiled by market tracker Future Source, Samsung Electronics said its soundbars accounted for 21.7 percent of the global market in 2025 in terms of revenue. The company said the milestone was made possible on the back of its products' advanced features, such as Q-Symphony, which allows users to play audio from soundbars and TV speakers simultaneously. "Samsung's sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs," the company said in a release. "Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments."Weiter zum vollständigen Artikel bei Korea Times
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Quelle: Korea Times