Starbucks (SBUX) Ties-up Marriott Bonvoy, Boost Loyalty Offerings

19.06.24 18:15 Uhr

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Starbucks Corporation SBUX recently announced a strategic agreement with Marriott International's MAR Marriott Bonvoy to offer reciprocal earning and redemption benefits to Starbucks Rewards and Marriott Bonvoy loyalty program members.The alliance will facilitate customers to earn and redeem rewards for coffee purchases and hotel stays. The partnership enhances customer engagement by offering Double Stars at Starbucks locations during Marriott Bonvoy stays and additional rewards during designated promotional periods.The introduction of exclusive offerings like the Starbucks Reserve Siciliano and sweepstakes prizes further incentivizes members to link their accounts, fostering loyalty and repeat business.Kyndra Russell, senior vice president and North America chief marketing officer at Starbucks, highlighted that Marriott Bonvoy's commitment to enhancing customer experiences aligns perfectly with SBUX’s mission to elevate daily life. She emphasized that this partnership is part of Starbucks' efforts to develop the Rewards program, offering members increased value and enhanced benefits through travel experiences.Focus on Loyalty Program Bode WellThe company emphasizes personalized digital relationships to expand its reach with members. This includes program enhancements like Stars for Everyone. Starbucks initiated payment partnerships with PayPal and Bakkt, allowing customers to reload their Starbucks cards through a range of cryptocurrencies (including Bitcoin and Ethereum) coupled with the option of converting digital currencies to physical currency. The company is exploring the blockchain platform to connect the Starbucks Rewards program with other merchant rewards programs and the motive of tokenization of stars. The initiative paves a path for the exchange of value across brands, enhanced digital services and the swapping of other loyalty points for stars. It also launched account-linking partnerships with Air Canada, Bank of America and Delta Air Lines.The company will likely highlight this format as it might serve as the foundation for a new modern payment that aligns expenses with the value received by customers and merchants.Image Source: Zacks Investment ResearchIn the past three months, the company’s shares have declined 13.4% compared with the industry’s 5.1% fall.Zacks Rank & Key PicksStarbucks currently carries a Zacks Rank #3 (Hold).Some better-ranked stocks in the Zacks Retail-Wholesale sector are:Wingstop Inc. WING sports a Zacks Rank #1 (Strong Buy) at present. It has a trailing four-quarter negative earnings surprise of 21.4%, on average. The stock has surged 126% in the past year. You can see the complete list of today’s Zacks #1 Rank stocks here.The Zacks Consensus Estimate for WING’s 2024 sales and earnings per share (EPS) suggests a rise of 27.5% and 37.1%, respectively, from year-ago levels.Brinker International, Inc. EAT carries a Zacks Rank #2 (Buy). It has a trailing four-quarter earnings surprise of 213.4%, on average. EAT’s shares have risen 86.1% in the past year.The Zacks Consensus Estimate for EAT’s 2024 sales and EPS indicates 5.1% and 41.3% growth, respectively, from the year-earlier actuals.Top 5 Dividend Stocks for Your RetirementZacks targets 5 well-established companies with solid fundamentals and a history of raising dividends. More importantly, they have the resources and will to likely pay them in the future.Click now for a Special Report packed with unconventional wisdom and insights you simply won’t get from your neighborhood financial planner.See our Top 5 now – the report is FREE >>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Marriott International, Inc. (MAR): Free Stock Analysis Report Starbucks Corporation (SBUX): Free Stock Analysis Report Brinker International, Inc. (EAT): Free Stock Analysis Report Wingstop Inc. (WING): Free Stock Analysis ReportTo read this article on Zacks.com click here.Zacks Investment ResearchWeiter zum vollständigen Artikel bei Zacks

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Nachrichten zu Starbucks Corp.

Analysen zu Starbucks Corp.

DatumRatingAnalyst
26.07.2019Starbucks overweightJP Morgan Chase & Co.
26.07.2019Starbucks Market PerformTelsey Advisory Group
06.05.2019Starbucks Market PerformTelsey Advisory Group
25.01.2019Starbucks OutperformOppenheimer & Co. Inc.
03.12.2018Starbucks Market PerformTelsey Advisory Group
DatumRatingAnalyst
26.07.2019Starbucks overweightJP Morgan Chase & Co.
26.07.2019Starbucks Market PerformTelsey Advisory Group
06.05.2019Starbucks Market PerformTelsey Advisory Group
25.01.2019Starbucks OutperformOppenheimer & Co. Inc.
03.12.2018Starbucks Market PerformTelsey Advisory Group
DatumRatingAnalyst
13.04.2018Starbucks Market PerformCowen and Company, LLC
29.03.2018Starbucks NeutralWedbush Morgan Securities Inc.
16.01.2018Starbucks Equal WeightBarclays Capital
25.08.2017Starbucks NeutralWedbush Morgan Securities Inc.
10.02.2017Starbucks HoldArgus Research Company
DatumRatingAnalyst
18.11.2008Starbucks verkaufenNasd@q Inside
27.09.2007Starbucks DowngradeBanc of America Sec.

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