Michael Munchoff Returns to Lead Creative at ASG as Executive Creative Director
COLUMBUS, Ohio, Aug. 29, 2025 /PRNewswire/ -- Asset Strategies Group (ASG) is excited to announce the return of Michael Munchoff as Executive Creative Director. With more than two decades of experience shaping retail design and brand environments, Michael brings both a deep knowledge of Chute Gerdeman's culture and a fresh perspective earned through years of leading design innovation across the industry.
In his new role, Michael will oversee creative direction not only at Chute Gerdeman, ASG's award-winning design studio, but also across the broader ASG ecosystem, including The Robin Report and ASGedge, the company's proprietary retail intelligence platform. His leadership will ensure that design, storytelling, and strategy work seamlessly together to create impact for clients.
Michael previously spent a decade at Chute Gerdeman, where he led design teams and delivered immersive retail experiences that inspired brands and customers alike. Most recently, he served as Creative Director at ChangeUp, expanding his expertise in concept development, brand storytelling, and integrated experience design.
"Michael's return is more than a homecoming — it's a chance to pair his deep understanding of our culture with the broader creative perspective he's gained over the years," said Carrie Barclay, CEO of ASG. "With his leadership, we'll continue elevating how we translate strategy into powerful brand experiences across Chute Gerdeman," The Robin Report, and ASGedge. For Michael, this next chapter is about both creative excellence and team collaboration. "Chute Gerdeman has always been a place where design meets purpose," said Munchoff. "I'm excited to bring fresh perspective to a team I've long admired, and to create work that inspires, connects, and delivers impact for our clients."
Michael's return reinforces Chute Gerdeman's commitment to industry-leading design—powered by ASG's integrated ecosystem that aligns strategy, real estate, design, and execution to help brands scale smarter and faster.
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SOURCE Asset Strategies Group