Starbucks Korea sees 50% jump in customers with ‘One More Coffee’ coupon

Starbucks Korea said Wednesday that customers using its “One More Coffee” program surged by 50 percent from the previous week after the company expanded the benefit to mark a membership milestone. The program, which usually covers five beverages — brewed coffee, iced coffee, Americano, cafe latte and cold brew — offers a 60 percent discount coupon for a second drink. Until now, the discounted second cup was limited to brewed coffee and decaf variations of Americano. But starting Sept. 1, to celebrate reaching 15 million members, Starbucks expanded the promotion to all menu items for the month. The result was a sharp increase in customers opting for a second drink. Data showed that 80 percent of the coupons were used after 1 p.m., with decaf Americano and half-decaf Americano accounting for 60 percent of redemptions. With the coupon, a tall-size decaf drink cost 2,000 won ($1.5). Starbucks also added a weekend promotion for September: customers ordering delivery worth 20,000 won or more through its mobile app receive free delivery, and the “One More Coffee” coupon can be usedWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times