Timeline Unveils Bold Rebrand and Revitalized Skincare Portfolio to Reflect Cutting-Edge Science and Holistic Wellness
NEW YORK, Sept. 12, 2025 /PRNewswire/ -- Timeline, a pioneer in cellular longevity and mitochondrial health, today announced a comprehensive skincare rebrand that includes a refreshed identity and newly reinvented skincare portfolio. The rebrand reflects the company's evolution from a science-led longevity brand into a holistic wellness platform grounded in cutting-edge research and proven efficacy.
The new skincare identity captures Timeline's commitment to empowering people to harness longevity – starting at the cellular level. As part of this transformation, Timeline is relaunching its skincare portfolio with updated formulations, elevated packaging, and a renewed focus on mitochondrial rejuvenation through its proprietary ingredient, Mitopure®.
"Timeline was born out of groundbreaking science, and this rebrand marks a pivotal evolution in our journey - from a longevity-first company to a wellness brand that empowers people to take control of aging at the cellular level. Our renewed skincare portfolio reflects years of research into mitochondrial health and its profound impact on skin vitality. With Mitopure® at the core, we're delivering not just visible results, but long-term skin health backed by science," says Brian Ray, Chief Executive Officer, Timeline.
"We wanted the skincare rebrand to feel as powerful and elevated as the science behind it. This transformation isn't just aesthetic - it's a complete reinvention of the skincare experience. Today's consumers are looking for efficacy, integrity, and clinical validation in their routines, and Timeline delivers on all three. Our refreshed identity and product line honor our roots in cellular health while embracing a more holistic and luxurious approach to beauty and well-being,"says Jaimee Holmes, Chief Brand Officer, Timeline.
Timeline's updated skincare products are backed by decades of scientific research and clinical testing, offering consumers a powerful way to support their skin's energy and vitality as they age. The new line maintains the high-performance standards the brand is known for while integrating a more consumer-friendly, luxury wellness experience.
The rebrand comes at a pivotal time for the longevity industry, as consumer awareness and demand for cellular health solutions continue to grow. The redesigned packaging reflects the sleek, modern, and scientifically grounded ethos of the company.
The Timeline Skincare portfolio includes:
- Mito-Biotic Gentle Cleanser ($55): Dense cream transforms to a luxurious, foaming mousse providing a deep cleanse that thoroughly removes makeup and impurities, while protecting the natural lipid barrier of the skin. The first and most important step in every skincare routine is cleansing – which leaves the skin prepped for maximum benefits of additional treatment.
- Mito-Biotic Resurfacing Exfoliator: ($70): Velvety leave-on serum exfoliator is enriched with a multi plant-based acid complex for powerful yet gentle chemical exfoliation. Instantly resurfaces and improves skin texture, without irritation while hydrating and calming skin – leaving it prepped for maximum penetration and efficacy in next steps of treatment in skincare routine.
- Mito-Biotic Firming Serum ($225): This flash-absorbing firming serum supports skin's cellular renewal with Mitopure®. Skin is lifted and tightened for a visibly firmer, more youthful complexion. Packed with antioxidant-rich actives to brighten and enhance radiance while deeply hydrating for a luxuriously smooth, supple finish.
- Mito-Biotic Dewy Cream ($200): This featherlight cream reenergizes skin cells with the power of Mitopure® to reduce the appearance of fine lines and wrinkles. Mito-BioticTM Dewy Cream wraps skin in a sheer veil of moisture, renewing tone and texture while instantly enhancing complexion with a dewy, radiant glow.
- Mito-Biotic Barrier Cream ($200): This boundless barrier cream bathes skin in moisture while enveloping it in a plush protective barrier. Supercharged with Mitopure®, this buttery cream melts into skin, increasing firmness and elasticity while visibly reducing the appearance of fine lines, wrinkles, and imperfections.
- Mito-Biotic Eye Cream ($120): Weightless nourishing cream quickly absorbs into skin and immediately replenishes the fragile eye area with lasting hydration while strengthening the skin barrier. The most comprehensive, clinically-proven eye cream on the market addressing all signs of aging in the full eye orbital area – hydration, fine lines & wrinkles, dark circles, and puffiness. Ophthalmologist-tested and fragrance free.
To learn more about Timeline's new brand identity and explore the full skincare collection, visit https://www.timeline.com/skincare and https://www.instagram.com/timeline_skin/
About Timeline: Timeline is a Swiss-born longevity brand founded by PhD scientists and innovators dedicated to extending healthspan through clinically proven science. At the core of its innovation is Mitopure®—a proprietary form of Urolithin A shown to improve mitochondrial function, a key driver of cellular energy and healthy aging. Grounded in science, not hype, Timeline is backed by over 50 patents and 11 gold-standard human clinical trials. With a commitment to setting a new standard in longevity, Timeline is redefining what it means to live longer, better.
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Please contact Tractenberg & Co. // Jackie Sands-Kirchner, Timeline@Tractenberg.com
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SOURCE Timeline