Cha Eun-woo VR concert opens new frontier for K-pop

Imagine K-pop star Cha Eun-woo stepping just inches from your face, gazing into your eyes, and singing a love song. That’s the premise behind “Cha Eun-woo VR Concert: Memories,” a virtual reality concert film that premiered in Korea on June 18. Designed to feel like a one-on-one date with the singer, the 58-minute experience blends music performance with interactive storytelling and monodrama, offering fans an intimate 3D encounter that feels almost real. The fourth K-pop VR concert film to hit theaters, following releases from aespa, EXO’s Kai, and Tomorrow X Together, “Memories” experiments with a hybrid format that pushes the boundaries of virtual K-pop entertainment. Though only screened at two VR-equipped theaters in Seoul, the film has generated buzz. By July 1, it had attracted 2,279 moviegoers. With each ticket priced at 33,000 won ($24), more than double the price of a typical movie, its total revenue rivals that of films with audiences exceeding 8,000. The film’s reach, however, extends well beyond Korea. After its domestic release, it opened in Japan, China, andWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times