DEWAR'S® BLENDED SCOTCH WHISKY AND BACCARAT RAISE A GLASS TO BROADWAY'S FINEST WITH COLLABORATIVE SPEAKEASY AT THE 78TH ANNUAL TONY AWARDS
The official Scotch whisky of the 2025 Tony Awards and legendary French Maison bring their celebrated storytelling and craftsmanship to Broadway's biggest night
HAMILTON, Bermuda, May 28, 2025 /PRNewswire/ -- DEWAR's®, the world's most awarded Blended Scotch Whisky, and Baccarat, symbol of art de vivre, are proud to announce their partnership at the 78th Annual Tony Awards to unveil an ultra-exclusive speakeasy experience. On Sunday, June 8th at Radio City Music Hall in New York City, the two will meld centuries of expert craftsmanship for a distinctive bar experience to honor the most influential talent on Broadway — complete with bespoke cocktails crafted from DEWAR's ultra-premium Double Double range, served in iconic Baccarat crystal glassware.
Bound by a mutual reverence for craftsmanship and an enduring passion for artistry and narrative, DEWAR's and Baccarat unite over three centuries of combined heritage to unveil a captivating, multisensory experience—a tribute to the luminaries and visionaries who captivate the world through creativity, performance, and storytelling. Inspired by the opulent Art Deco grandeur of Radio City Music Hall, this bespoke speakeasy reimagines the iconic design era through a modern lens. Architectural zigzags and graceful curves converge with Baccarat's unmistakable rouge, opulent gold tones, and whisky-kissed hues, while crystal chandeliers and sculptural vases cast a mesmerizing glow. Conceived as a hidden jewel exclusively for Tony Awards nominees, presenters, and distinguished guests, the space becomes a stage of its own—where every pour reveals a new chapter in a story of elegance, innovation, and indulgence.
"At DEWAR's, we've long believed that great stories are meant to be savored," said Brian Cox, Global Vice President of Scotch Whisky at Bacardi. "The Tony Awards represent the pinnacle of live storytelling and true artistry, and we're honored to toast the people and moments that make Broadway unforgettable. It is a pleasure to mark the continuation of our collaboration with Baccarat, following our work together launching DEWAR'S 37 Year Old with custom Baccarat Massena crystal tumblers—an expression of our shared values of art de vivre, legacy and exceptional craft."
A selection of DEWAR's cocktails will be served in Baccarat glasses, featuring rare expressions from the acclaimed DEWAR's Double Double range—renowned for its innovative four-stage aging process and remarkable smoothness. The cocktail menu will include signature serves such as the Golden Cue, a bright, fruit-forward elixir served in a Baccarat Mille Nuits Glass, The Revival, an indulgent serve complemented by vanilla and sherry presented in a Baccarat Talleyrand "Encore" Coupe, and Act One Aperitif, a layered cocktail with notes of banana strained into an absinthe-rinsed Baccarat Harmonie Tumbler— each crafted to stimulate the senses and toast a different facet of theatrical brilliance.
"Baccarat was forged from a bold spirit of innovation, so it is an honor to pay tribute to those who continue to redefine the boundaries of performance through their craft," said Adam Banfield, President and CEO of Baccarat North America. "In partnership with DEWAR's, we are proud to create an experience that radiates with elegance and the unmistakable brilliance that has long defined our Maison and this time-honored occasion."
Rooted in DEWAR'S global brand platform, Here's to the Story, the partnership celebrates a shared reverence for timeless craftsmanship, cultural impact, and enriching discoveries. From the stage to the glass, both worlds embrace tradition while inviting new narratives—reflecting DEWAR'S belief that every moment worth toasting should awaken curiosity, confidence, and connection.
Hosted by Tony, Emmy, and GRAMMY Award-winner and three-time Oscar nominee Cynthia Erivo, The American Theatre Wing's Tony Awards will broadcast LIVE to both coasts on Sunday, June 8, 2025 (8:00 – 11:00 PM ET/5:00 – 8:00 PM PT) on the CBS Television Network, and streaming on Paramount+ in the U.S.*.
GOLDEN HUE
Ingredients:
1 ½ oz DEWAR's 21 Year Old Oloroso Finish
½ oz Apricot Liqueur
½ oz Simple Syrup
¾ oz Fresh Lemon Juice
1 oz Fresh Pineapple Juice
4 Dashes: Fee Brother Fee Foam
Method: Shake all ingredients with ice. Dry shake ingredients to foam pour into glass.
Garnish: Edible purple flower
Glassware: Baccarat Mille Nuits Glass
THE REVIVAL
Ingredients:
2 oz DEWAR's 21 Year Old Oloroso Finish
¾ oz Red Wine Vanilla Syrup
¾ oz PX Sherry
2 Dashes Bitterman's Xocolatl Mole
Bitters
Method: Shake all ingredients with ice and pour into coupe.
Red Wine Vanilla Syrup
100g red wine (La Garde Primeras Vinas)
80g sugar
Method: Reduce slightly, then add:
8g citric acid
1 barspoon vanilla extract
Garnish: Black cherry with silver leaf
Glassware: Baccarat Talleyrand "Encore" Coupe
ACT ONE APERITIF
Ingredients:
1 ½ oz DEWAR's 21 Year Old Oloroso Finish
½ oz Oloroso Sherry
¾ oz Tempus Fugit Crème De Banane
1 Barspoon Golden Syrup
1 Spray Absinthe
Method: Spray chilled rocks glass with absinthe. Stir all ingredients over ice and strain into absinthe-rinsed glass.
Garnish: Orange discard
Glassware: Baccarat Harmonie Tumbler
For more information and updates, visit www.dewars.com and follow along at @dewars and @baccarat on social media.
ENJOY RESPONSIBLY
©2025. DEWAR'S AND ITS TRADE DRESS ARE TRADEMARKS.
About DEWAR'S
DEWAR'S® is the World's Most Awarded Blended Scotch Whisky, celebrated for its exceptional quality and taste. Founded in 1846, DEWAR'S grew from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. DEWAR'S core range includes the iconic DEWAR'S White Label and DEWAR'S Cask Series. The Premium range comprises DEWAR'S 12 Year Old, DEWAR'S 15 Year Old and DEWAR'S 18 Year Old; these expressions are crafted using DEWAR'S Double Ageing technique, which involves a two-stage maturation process for a smoother mouthfeel and silkier texture. The Luxury and Prestige collections include older rarities such as DEWAR'S 21 Year Old and DEWAR'S 38 Year Old and are crafted using a meticulous four-stage ageing process for ultimate smoothness. DEWAR'S spirit of discovery and approach to the art of blending results in a taste that continues to win applause and capture the curiosity of today's whisky drinkers. The DEWAR'S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
About BACCARAT
Founded in 1764, Baccarat, alchemist of joy and creator of enchanting worlds, is the fruit of a group of daring artisans who have transformed the four elements of nature – earth, air, fire and water – into crystal of unparalleled purity. By crafting true masterpieces, Baccarat has never ceased to surprise the world, garnering numerous awards at World Fairs and international exhibitions. This is how the name of a small town in eastern France, Baccarat, has over time, become a symbol of the art of celebration and French joie de vivre. From Paris to Moscow, New York, Tokyo, Miami or Hong Kong, the unique experience of Baccarat's art de vivre can be found within its Houses, boutiques, restaurants, bars, and hotels. Following its milestone 260th anniversary in 2024, Baccarat continues its international development, firmly anchored in its roots, and driven by the ambition to always fly higher. Discover the captivating world of Baccarat on www.baccarat.com and on www.instagram.com/baccarat.
About Bacardi Limited
Bacardi Limited, the world's largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON'S® Scotch whisky, D'USSÉ® Cognac, ANGEL'S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 9,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn, Instagram or Twitter.
About The Tony Awards
The American Theatre Wing's Tony Awards are presented by The Broadway League and the American Theatre Wing. At The Broadway League, Kristin Caskey is Chair and Jason Laks is President. At the American Theatre Wing, Emilio Sosa is Chair and Heather A. Hitchens is President & CEO.
Media Contact:
DEWAR's
Nike Communications, Ben King- bking@nikecomm.com
Baccarat
Reid Myers - reid.myers@baccarat.fr
Pam Ibanez - pamela.ibanez@baccarat.fr
Nike Communications - baccarat@nikecomm.com
THE TONY AWARDS
Apex PR, tonyawardspr@theapex-pr.com
*Paramount+ with SHOWTIME subscribers will have access to stream live via the live feed of their local CBS affiliate on the service, as well as on-demand. Paramount+ Essential subscribers will not have the option to stream live, but will have access to on-demand the day after the special airs.
View original content to download multimedia:https://www.prnewswire.com/news-releases/dewars-blended-scotch-whisky-and-baccarat-raise-a-glass-to-broadways-finest-with-collaborative-speakeasy-at-the-78th-annual-tony-awards-302466398.html
SOURCE DEWAR'S