Mindless Labs launches with first-of-its-kind mental health app + streetwear line

Mindless is designed for the quietly struggling, "therapy-curious" people to meet them where they are, before they reach a breaking point

LOS ANGELES, July 9, 2025 /PRNewswire/ -- In a world where burnout is the baseline and "functional" is mistaken for "fine," Mindless Labs is created on a simple but urgent idea: we don't need to wait for people to fall apart before we help them feel better.

Mindless is a new kind of mental wellness startup pairing a free, self-guided mental health app with a sleek, gender-inclusive streetwear line that funds the app to keep it accessible. They've created the first ecosystem of its kind where emotional care meets everyday life, and the result is a purpose-driven model designed for how we actually live: messy, on the move, somewhere between not-okay and still-showing-up.

"We talk a lot about burnout, anxiety, and loneliness, but most of the solutions we have are designed for the moment things fall apart," says Caitlin Hansen, co-founder. "We have crisis lines, emergency services, and formal therapy, and we need all of those. But there's this big gap for everyone else who wakes up feeling 'off' or aren't sure if they're 'struggling enough' to ask for help. That pre-crisis space is so common and so human, yet it's so often ignored. That's where Mindless begins."

The Mindless app, available for free on iOS and Android, offers science-backed tools and everyday practices. No appointments, log-ins, or judgment. Just support that's reachable anytime. Key features include:

• The Lab: Real essays, reflections, and meditations from practitioners and creatives
• The Workshop: Guided exercises from therapists, healers, and holistic wellness pros
• The Classroom: A plainspoken glossary demystifying mental health language and care
• The Journal: A private space to reflect, and eventually, integrate with therapists for deeper work down the line

Complementing the app is a debut streetwear collection of 22 gender-inclusive, comfort-first pieces, each embedded with a QR code that links the wearer, and anyone who scans it, to real-time mental health resources.

The apparel directly funds the app and acts as a spark for conversation, solidarity, and visibility in everyday spaces. It's a quiet but powerful way to say "You're not alone."

Mindless is also launching on the affiliate platform Impact, making it easy for advocates and creators to share and support the mission and help normalize seeking support along the way.

Founders Chris Magelby and Caitlin Hansen aren't outsiders trying to hack wellness. They've lived it. Chris spent two decades leading healthcare tech companies, but from 2017 to 2020, he hit a wall. A stretch of profound personal crisis led him to explore years of therapy and alternative healing that revealed a system full of cracks.

"I spent 20 years optimizing healthcare systems," said co-founder Chris Magelby, "But what I learned through my own mental health is that sometimes, the system is the problem. We need a new kind of infrastructure that meets people in the messy middle. Mental health support shouldn't only kick in when we're in flames. Most people are just quietly burning out. Mindless is for them."

Right now, one in five U.S. adults experiences anxiety, depression, or another mental health disorder each year, and over half go untreated, due to barriers like cost, stigma, and lack of access.

Mindless is making space for the mess, the grief, the stuck-ness, the joy, and the healing. It gives people easy, stigma-free tools to keep going and transforms care from a last resort into a shared, everyday resource.

Whether someone is navigating anxiety, questioning therapy, supporting a friend, or just trying to feel a little more human, Mindless offers a way in. It's a movement that uses fashion to fund access, tech to provide tools, and storytelling to shift stigma. In a culture saturated with self-optimization and surface-level "wellness," Mindless offers a refreshingly real alternative.

ABOUT MINDLESS LABS
Mindless Labs is building the future of mental wellness: one that's personal, proactive, and radically accessible. Our interactive app offers mental health support through guided tools, expert content, and emotional check-ins that meet users before they hit crisis mode. Paired with our line of purpose-driven apparel, we turn self-care into a movement that's sparking conversations, breaking stigma, and funding access to care for those in need. It's the first ecosystem of its kind where emotional wellbeing meets real-world advocacy — all in one brand.

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SOURCE Mindless Labs