North Course Brands Acquires RxSugar®, Expanding Portfolio with Premium Allulose-Based Functional Food Brand
TUSTIN, Calif., June 26, 2025 /PRNewswire/ -- North Course Brands, LLC ("North Course"), a California based leader in nutrition focused consumer packaged goods, today announced the acquisition of the RxSugar® brand and related assets from Nutrishus Brands Inc. ("Nutrishus"). The transaction, finalized on October 29, 2024, marks a significant step in North Course's mission to deliver high-quality, health-focused functional food and nutraceutical products to consumers throughout the world.
RxSugar®, the leading brand of allulose based food products in the global marketplace, offers a portfolio of Non-GMO, Keto-certified products, including stand-alone and flavored allulose powders and syrups. The brand's SKUs—such as RxSugar® Organic Pancake Syrup, Chocolate Syrup, and Swealthy Stix—have earned a loyal following for their great taste and health-conscious appeal, backed by consumer preferred certifications such as "Plant Based" and "FODMAP Friendly". Under the terms of the agreement, North Course has acquired all RxSugar® intellectual property positioning the company to scale the brand's omnichannel presence.
"We're thrilled to welcome RxSugar® into the North Course family," said David Jiang, Chairman of the Board of Managers at North Course Brands. "This acquisition aligns perfectly with our vision to bring innovative, better-for-you products to market. RxSugar's commitment to reimagining sugar with allulose—a natural, healthy sugar—complements our growth strategy and strengthens our portfolio."
The acquisition closed on October 29, 2024 with legal counsel from Musick Peeler & Garrett LLP advising North Course. Financial terms were not disclosed.
About North Course Brands, LLCHealth
Based in Tustin, California, North Course Brands, LLC is a dynamic player in the consumer goods sector, dedicated to acquiring and growing brands that resonate with health-conscious consumers. With a focus on innovation and quality, North Course is poised to drive category leadership through strategic investments. The majority shareholder in North Course is Kingdomway USA Corp. whose portfolio includes leading health and nutrition brands such as Doctor's Best®, ZipFizz® and Viactiv®. www.kingdomway.com
About RxSugar®
RxSugar® redefines sweetness with its line of allulose-based products, offering a healthier alternative to traditional sugar. Crafted with natural ingredients and rigorous certifications, RxSugar® delivers guilt-free indulgence in powders, syrups, and stick packs, available online at RxSugar.com and through select retailers. www.rxsugar.com
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SOURCE North Course Brands, LLC