PS Seasoning and Jolly Good Soda Launch Root Beer BBQ Sauce

Bold New Collaboration Melds Classic Soda Shop Sweetness with Backyard BBQ Sizzle

IRON RIDGE, Wis., June 24, 2025 /PRNewswire/ -- Just in time to fire up the Fourth of July, flavor innovators PS Seasoning and Jolly Good Soda have teamed up to launch Mug Shot Root Beer BBQ Sauce—a bold, nostalgic take on backyard barbecue. This one-of-a-kind sauce blends the smooth sweetness of Jolly Good Root Beer with PS Seasoning's expertise in crafting flavor, resulting in a bottle that's equal parts tradition, innovation, and irresistible taste.

"This isn't just another BBQ sauce—it's a pour of American flavor history," said Joe Hanni, CEO of PS Seasoning. "We partnered with Jolly Good to create something that evokes the memories of soda shops and summer cookouts. Mug Shot is the perfect blend of sweet nostalgia and smoky heat, just in time for the height of grilling season."

Designed to meet today's demand for bold, retro-inspired flavors, Mug Shot features sweet molasses, warm spices, and Jolly Good Root Beer with a caramelized, smoky kick. Built for versatility, Mug Shot is the perfect condiment for basting ribs, glazing pulled pork, or dunking crispy wings.

"Mug Shot is a celebration of what happens when two flavor powerhouses join forces—it's bold, it's fun, and it's built for BBQ lovers everywhere," said Zach Malin, Senior Vice President of Krier Beverage, makers of Jolly Good Soda. "Root beer and barbecue are two iconic American flavors—together, they spark something truly unique."

With deep roots in Wisconsin's rich tradition of food innovation and manufacturing, both brands have earned national recognition for their craftsmanship and creativity. The collaboration was sparked by their shared success in the 2024 Coolest Thing Made in Wisconsincompetition, where Jolly Good took top honors and PS Seasoning was a finalist. What began as mutual admiration quickly grew into a full-fledged flavor innovation.

Barbecue is Booming
In a world where the sizzle of the grill and the aroma of smoked meat reign supreme, barbecue isn't just a meal—it's a movement. The global barbecue sauce market is projected to grow from $1.84 billion in 2024 to $2.46 billion by 2029. In the U.S., 70% of households—and 80% of homeowners—own at least a grill or smoker, underscoring the nation's deep-rooted grilling culture.

Crafted by PS Seasoning's team of food scientists and culinary experts, Mug Shot Root Beer BBQ Sauce gives pitmasters, home cooks, and flavor enthusiasts a bold new way to fire up the grill or smoker this summer. It is available at psseasoning.com and select grocery and specialty stores.

ABOUT PS SEASONING

For almost 50 years, three generations of the Hanni family have been dedicated to mastering the craft of flavor. This family-owned company develops unique seasonings and sauces designed to make cooking easy, flavorful and fun, producing more than 55 million pounds of seasoning annually. PS Seasoning's extensive collection of over 5,200 blends is rooted in a tradition of quality, service and innovation, honoring the past while looking to the future. The company is headquartered in Iron Ridge, Wis., the heart of the Midwest. PS Seasoning products can be found in meat markets and specialty stores across North America and Europe, and in grocery stores throughout the world under major private label brands. For more information, visit psseasoning.com.

ABOUT JOLLY GOOD

Jolly Good Soda has been a Wisconsin favorite since 1966, known for its bold flavors, nostalgic charm, and small-batch craft quality. What began as a local staple quickly became a must-have at family gatherings, picnics, and celebrations across the Midwest. Over the years, Jolly Good has gained fans far beyond state lines, with soda lovers nationwide seeking out its unmistakable taste. Yet no matter how far it reaches, Jolly Good remains proudly rooted in Wisconsin — where every can is still crafted with care. From its small-town origins to its growing national following, Jolly Good continues to deliver high-quality, flavorful refreshment with a splash of hometown pride. Whether you've loved it for decades or are popping open your first can, one thing's for sure — it's always a good time with Jolly Good. For more information, visit jollygoodsoda.com.

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SOURCE PS Seasoning & Spices, Inc.