siggi's Wants People to Take Their PTO and Is Giving Some People $5K to Make it Easier to Take It

NEW YORK, July 15, 2025 /PRNewswire/ -- Too busy to take a vacation? So is everyone else. 62% of Americans leave PTO on the table each year—and July marks the halfway point. siggi's is stepping in to change that with the PT-YO Challenge: an opportunity to receive $5,000 and a flight voucher to finally take the break you've earned. The catch? The brand is encouraging you to cut the excuses and take all your allotted PTO this calendar year.

siggi's makes simple, high-protein skyr with not a lot of sugar—because less sets you free. That belief extends beyond food. In a culture obsessed with doing more, siggi's is on a mission to help people find their greatness by doing less. 

"As an entrepreneur, I know how hard it is to step away," said Siggi Hilmarsson, founder of siggi's. "But stepping away is where the real breakthroughs happen. This summer, we're motivating people to take their time—and take it seriously."

To enter or learn more and for eligibility to participate, visit https://siggis.com/ptyo. Share what's been holding you back—and why this is the year you're setting yourself free.

About siggi's

siggi's yogurt began in 2004 when Siggi Hilmarsson felt homesick for skyr, the thick, creamy, high-protein yogurt from his native Iceland. The yogurts he found in the U.S. were too sweet and artificial for his taste. So he started making his own. Today, siggi's offers simple, delicious yogurt with not a lot of sugar and no artificial preservatives, sweeteners, or flavors.

Contact:
Alison Brod Marketing + Communications
Tatum Treffeisen
yogurt@abmc-us.com

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SOURCE siggi's