THE ULTIMATE BEEF TRAIL IS BACK WITH NEW WAYS TO JOIN THE JOURNEY
Digital Passport Highlights the Best of Texas Beef with Culinary Stops Across the State
AUSTIN, Texas, June 25, 2025 /PRNewswire/ -- Beef Loving Texans has launched the 2025 Ultimate Beef Trail, a new digital passport that rewards Texans for hitting the road in search of the state's top beef dishes. The trail celebrates the flavors found across Texas as well as the communities, families, and traditions behind the iconic restaurants that serve them.
Running today through December 31, 2025, the Ultimate Beef Trail lets participants earn points and win prizes as they explore some of Texas' best beef dishes – complete with rancher recommendations – at restaurants from Amarillo to McAllen. New this year, road trippers can also find regional niche passes which offer focused culinary adventures, allowing you to tailor your beef experience to specific regions and specialties within Texas. The 2025 passes include:
- Ultimate Beef Trail (statewide)
- Houston Burger Blitz
- Surf & Turf Gulf Coast Adventure
- South Texas Tex-Mex Trail
- Dallas-Fort Worth Steak Trail
- Panhandle Country Fried Steak Quest
- Central Texas BBQ Trail
"The Ultimate Beef Trail is back, now with new regional passes that highlight the delicious and diverse beef flavors and unique food culture across Texas," said Rachel Chou, Director of Consumer Marketing for Beef Loving Texans. "From smoky brisket and sizzling fajitas to burgers and beyond, it's a chance to discover standout dishes while supporting the people who make beef dishes unforgettable. It's more than a meal; it's a road trip worth taking."
How it works:
To download the Ultimate Beef Trail pass, visit BeefLovingTexans.com/BeefTrail.
About Beef Loving Texans
Beef Loving Texans is Texas Beef Council's consumer brand created to share unique recipes, stories, cooking and shopping tips and expert nutrition information. The Beef Loving Texans brand celebrates the pride and values deeply rooted in Texans through family, community and tradition. More information on the mission of Beef Loving Texans can be found at BeefLovingTexans.com.
About Texas Beef Council
The Texas Beef Council (TBC) is a non-profit organization funded by Texas farmers and ranchers through the national Beef Checkoff program and the Texas state Beef Checkoff program. Checkoff dollars are used to increase domestic and/or international demand for beef through programs of promotion, research and education. The organization is directed by a 20-member board of cattlemen, representing the state's 149,000 beef farmers and ranchers.
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SOURCE Beef Loving Texans