O Olive Oil & Vinegar Launches The First California Organic EVOO in a Squeeze Bottle

A chef-loved kitchen staple gets a California-grown, organic upgrade

PETALUMA, Calif., June 17, 2025 /PRNewswire/ -- O Olive Oil & Vinegar, a pioneering California olive oil producer known for its artisan crushed olive oils and wine vinegars, is excited to announce the release of the first-ever California Organic Extra Virgin Olive Oil available in a chef-style squeeze bottle. This new format—clean, convenient, and made for modern kitchens—is joined by the release of a California Premium Extra Virgin Olive Oil in the same bottle design.

The squeeze bottle trend, long favored by chefs for its precision and ease, is gaining ground in home kitchens. Until now, no U.S. producer had launched a certified organic California EVOO in this format. O is leading the charge, delivering high-quality, California-grown olive oil in a package that's as functional as it is flavorful.

Crafted from 100% certified organic olives grown in California and pressed within hours of harvest, the California Organic EVOO is naturally high in polyphenols and antioxidants. Its green, fruity profile has long made it a favorite of chefs—and now, thanks to the BPA-free squeeze bottle, it's easier than ever to finish dishes, dress salads, or sauté with precision and zero mess.

In addition to the Organic EVOO, O has also released its beloved California Premium Extra Virgin Olive Oil in the same format. Made from California olives and pressed with the same care, this version offers a balanced, fruit-forward flavor ideal for everyday use. With both products, O offers a dual lineup of premium, domestically produced EVOOs in a format built for the way people cook today.

"This launch isn't just about packaging—it's about making exceptional olive oil easier to use and accessible to more people," said Paolo Colavita, CEO of O Olive Oil & Vinegar. "We're proud to introduce the first certified Organic California EVOO in a squeeze bottle, and to continue delivering innovation rooted in quality and sustainability."

O partners with local farmers and their families, many of whom have cultivated olives for generations, to grow olives with care and purpose. These groves are managed using regenerative practices—including no-till farming, micro-drip irrigation, and organic soil amendments—that support environmental health and long-term soil vitality.

In keeping with O's values, the new squeeze bottles are BPA-free, 100% recyclable, and designed with both form and function in mind. Like all O Olive Oil products, they are:

• Never blended with imports
• Produced using California-grown olives
• Bottled in-house at O's solar-powered facility

With these releases, O is inviting cooks of all levels to experience chef-quality flavor with everyday ease. Whether it's a finishing drizzle, a vinaigrette base, or a stovetop sauté, this is olive oil designed for how we cook now.

The California Organic EVOO (500ml) and California Premium EVOO (500ml) squeeze bottles are now available at https://ooliveoil.com and at select retailers including Roche Bros, Market of Choice, Central Market, and more.

About O Olive Oil & Vinegar
Founded in 1997 and now part of the Colavita family, O Olive Oil & Vinegar is California's original maker of artisan co-crushed olive oils and barrel-aged vinegars. With a focus on bold innovative flavors, beautiful design, and sustainable production, O products are grown, harvested, and bottled entirely in California. Learn more at https://ooliveoil.com/.

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SOURCE O Olive Oil & Vinegar