Veteran Health Tech Leader Appointed Chief Product Officer to Advance Healthcare Marketplace Innovation

Former PointClickCare Exec B.J. Boyle Joins MacroHealth as Chief Product Officer

KIRKLAND, Wash., June 17, 2025 /PRNewswire/ -- MacroHealth, a healthcare technology company offering an intelligent healthcare marketplace for payers and their vendor partners, today announced the appointment of B.J. Boyle as the company's chief product officer. Boyle joins MacroHealth from PointClickCare, where he held several titles during his tenure, including chief product officer. In his new role, Boyle will oversee MacroHealth's product strategy and vision to improve healthcare access, cost and quality.

Boyle joins MacroHealth during a time of impressive growth. Earlier this month, the company announced the acquisition of Foundational Pharmacy Solutions, an organization focused on managing pharmacy drug spending and developing cost-effective solutions for benefit advisors and employer groups. Boyle will oversee the product integration of this new offering, along with future commercialization initiatives at MacroHealth.

"MacroHealth and its intelligent healthcare marketplace provide a catalyst for transformation in this $5-trillion industry," Boyle noted. "I am thrilled to join a team at the forefront of revolutionizing the healthcare industry by optimizing and connecting organizations that wield the most power to drive change — payers." 

Prior to joining MacroHealth, Boyle spent nine years in various positions at PointClickCare. During his tenure, he led significant expansions into strategic markets and managed notable mergers & acquisitions, driving impressive growth and establishing PointClickCare as an industry leader. His appointment marks a pivotal step in MacroHealth's continued growth and innovation strategy, particularly as the company expands its platform to address new areas of healthcare spend.

"B.J. brings a rare combination of strategic insight, operational excellence, and deep product leadership that aligns perfectly with our mission to modernize the healthcare marketplace," noted MacroHealth Co-founder and CEO, Virgil Bretz. "His track record of driving growth and building high-impact solutions will be instrumental as we scale our platform, expand into new domains like pharmacy benefits, and continue delivering measurable value to Payers and Health Market Partners." 

Boyle was recently honored as a 2025 CPO of the Year by Products That Count and named to the 2025 Becker's Great Leaders in Healthcare list, recognizing his impact on healthcare innovation and product strategy. He is a member of the Chief Product Officers Advisory Board for Products That Count and brings a strong background in both post-acute and enterprise health IT. Boyle spent several years at Cerner, where he helped advance clinical and operational technologies following the company's acquisition of Resource Systems. Earlier, as Director of Product Management at Resource Systems, he led the development of point-of-care solutions for long-term care providers. Boyle holds an MBA from Point Park University.

About MacroHealth:
Trusted by leading healthcare Payers and enterprises, MacroHealth is modernizing the healthcare marketplace to measurably improve access, cost, and quality. MacroHealth's Intelligent Health Market-as-a-Service (IHMaaS) platform leverages data science and industry-standard interoperability to enable Payers and Health Market Partners to optimize and connect their unique healthcare ecosystems.

Media Contact:
Jeff Rusack
Media Relations Manager
KNB Communications
JRusack@knbcomm.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/veteran-health-tech-leader-appointed-chief-product-officer-to-advance-healthcare-marketplace-innovation-302482954.html

SOURCE MacroHealth