LG JOINS 'SDVERSE' TO ACCELERATE SOFTWARE-DEFINED MOBILITY INNOVATION

LG Brings AlphaWare Suite and Other Mobility Solutions to SDVerse Marketplace, Supporting Automakers and Suppliers to Usher in the Software-Defined Vehicle Era

TROY, Mich., Oct. 23, 2025 /PRNewswire/ -- Global mobility leader LG Electronics has joined SDVerse, the automotive industry's first B2B marketplace dedicated to software. By introducing its LG AlphaWare portfolio of software solutions to the platform, LG aims to support automakers and suppliers in accelerating the transition to software-defined vehicles (SDVs).

SDVerse, founded in 2024 by General Motors, Magna and Wipro, is the first global B2B marketplace for automotive software. Designed as a "matchmaking" platform for software buyers and sellers, SDVerse shifts away from the traditional "captive" development model to one that promotes transparency, efficiency and collaboration across the value chain. Sellers can list their software solutions, while buyers can easily search, compare and explore offerings to find the right solutions.

Supported by a consortium of industry-leading partners, SDVerse has quickly evolved into a trusted digital hub that is already reducing inefficiencies in procurement and helping to accelerate the industry-wide adoption of SDVs.  

Welcoming LG Electronics to the mobility software marketplace, SDVerse CEO Prashant Gulati said, "LG's broad suite of mobility solutions, led by their AlphaWare suite, strengthens our platform and enables OEMs and suppliers to access technologies that simultaneously create exceptional user experiences and speed up the arrival of software-defined mobility worldwide." 

By joining SDVerse, LG aims to deepen its cooperation with automakers and suppliers, fostering a more open and connected mobility ecosystem. With LG AlphaWare – a comprehensive portfolio designed for SDVs – the company helps automakers navigate the growing complexity of automotive software, improve reliability and security, and accelerate the evolution of in-vehicle experiences.

The LG AlphaWare software suite is built on five key pillars – PlayWare, MetaWare, VisionWare, BaseWare and OpsWare – covering key areas from immersive in-vehicle entertainment and AR/MR navigation to intelligent driver and passenger monitoring, robust operating system support and secure lifecycle management.

According to Eun Seok-hyun, president of LG Vehicle Solution Company, LG AlphaWare is symbolic of LG's transformation into a Smart Life Solution Company – extending its innovation leadership from the home to mobility, while delivering safer, smarter and more enjoyable driving experiences.

"Automotive companies today face the challenge of unifying vehicle operating systems and evolving their business models to stay competitive in the SDV era," he said, explaining LG's role in SDVerse. "By joining SDVerse, we can provide proven solutions that simplify integration and help accelerate innovation with LG AphaWare."

About LG Electronics Vehicle Solution Company
The LG Vehicle Solution (VS) Company is bringing LG's unique human-centered innovations to the automotive industry. As a trusted and innovative partner, the company provides intelligent solutions including head units, displays, connectivity, ADAS vision systems, and software solutions for software-defined vehicles. Committed to "Driving Better Future Mobility," the company has diversified its portfolio to further strengthen its capabilities, including automotive lighting systems, e-powertrain, and cybersecurity. For more information, visit www.LG.com/global/mobility. To stay updated with the latest news, subscribe to the LG mobility newsletter, LG Loop at www.LG.com/global/mobility/newsletter and follow the LG VS Company LinkedIn channel at www.linkedin.com/company/lgvehiclesolution.

About LG Vehicle Components USA
Based in Troy, Mich., LG Electronics Vehicle Components USA is the U.S. engineering and sales organization under the LG Electronics Vehicle Solution Company, which brings human-centric innovations to the automotive industry. The company provides intelligent and environmentally responsible solutions including in-vehicle infotainment, display, connectivity, ADAS and software solutions for Software Defined Vehicles. visit www.LG. com/global/mobility.

Media Contact:

LG Electronics USA

John I. Taylor     
+1 201 816 2166         
john.taylor@lge.com  
www.LG.com

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SOURCE LG Electronics USA