Fiorucci Introduces Crafted Paninos: All-Natural Ingredients and Gourmet Flavor Combinations That Elevate Everyday Snacking
Five Distinct Pairings Combine Premium Meats and Cheeses in a Convenient, Ready-to-Enjoy Format
SCOTTSDALE, Ariz., June 26, 2025 /PRNewswire/ -- Fiorucci, the brand that pioneered the Panino category, is once again elevating the snacking experience with the launch of Crafted Paninos—a new line of five indulgent yet naturally made pairings crafted with simple, wholesome ingredients and no artificial anything. Designed for today's discriminating consumer, these premium snacks deliver a unique experience of bold flavor, and convenience in every bite.
These high-protein, ready-to-enjoy snacks feature authentically prepared Italian meats wrapped around expertly blended cheeses for a naturally bold flavor experience, rooted in the brand's 175-year legacy of craftsmanship.
"Crafted Paninos are a direct reflection of our Italian heritage and our passion for creating elevated, convenient foods that bring people together," said Russ Jimenez, Director of Brand Marketing for Fiorucci. "Whether you're entertaining guests or looking for a flavorful, better-for-you snack, these Paninos deliver rich, distinctive taste, natural ingredients, and effortless presentation—perfect for any occasion."
Fiorucci has led the Panino category for over 14 years, setting the standard in specialty snacking and charcuterie. With the launch of Crafted Paninos, the brand introduces a first-of-its-kind collection that combines unique flavor innovations not currently found anywhere else in the category—a true standout for consumers seeking something new, clean, and craveable.
The new lineup of Crafted Paninos includes:
- Uncured Sopressata & Fontina Cheese
- Prosciutto & Black Truffle Cheese
- Uncured Pepperoni & Tomato and Olive Cheese
- Uncured Genoa Salami & Garlic and Basil Cheese
- Uncured Salami & Smoked Gouda Cheese
Crafted Paninos are made with 100% natural ingredients, using uncured meats and rBST-free cheeses, with no antibiotics, hormones, artificial ingredients, or preservatives. They are gluten-free, low in carbs, and contain zero grams of sugar—making them a smart source of protein and calcium for consumers seeking delicious, clean snacks without compromise.
Whether enjoyed solo, paired with a glass of wine, or added to a charcuterie board for entertaining, these convenient rolls are designed to turn ordinary snacking into something elevated and memorable.
About Fiorucci - Fiorucci is the brand of specialty meats that delivers the true taste of Italy. With a legacy spanning over 175 years, we honor time-honored recipes and traditional craftsmanship to create a premium selection of deli meats. Our products are made using only hand-trimmed cuts of quality pork and the finest ingredients, then carefully aged to perfection. The Fiorucci portfolio features our signature Paninos line and an array of pre-sliced and bulk meats, including Prosciutto, Pancetta, Salami, Pepperoni, Sopressata, Jamón Serrano, Capicollo, and other Italian specialties enjoyed around the world.
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SOURCE Fiorucci