Greg Peton to Lead Pivot Bio's Coastal Region, Helping More Farmers Optimize Crop Nutrition

COURTLAND, Minn., June 25, 2025 /PRNewswire/ -- Pivot Bio, one of the world's most innovative agtech companies, has named Greg Peton as regional sales leader for its coastal region. In this role, Peton will lead sales efforts across a broad territory stretching from Texas through the Carolinas and into the Northeast, including New York, Pennsylvania and the Delmarva region, supporting farmers and retail partners with Pivot Bio's award-winning, patented crop nutrition technologies. These include the company's third-generation nitrogen product for corn, PROVEN^® G3, and its new cotton solution, CERT-N^®. These tools have been adopted across more than 15 million acres over the past several seasons, reflecting strong farmer demand and field performance.

"Greg knows what it takes to help farmers succeed, and he understands the realities of crop nutrition from the ground up," said Chris Turner, chief commercial officer at Pivot Bio. "He's a strong leader with deep roots in agriculture, and we're lucky to have him leading the charge in a critical part of the country."

Peton brings decades of experience in agricultural sales and leadership, with a background that spans seed, crop protection and agronomy services. He joined Pivot Bio in 2020 and most recently served as a national account manager, during which time he built trusted relationships with some of the largest growers in the U.S.

"Greg brings a steady hand and real operational strength to the field," said Daryl Allen, vice president of sales at Pivot Bio. "He understands how to navigate complex operations, align teams, and deliver value for both farmers and our retail partners."

Prior to Pivot Bio, Peton held senior roles at DuPont Pioneer, Rizobacter and United Farmers Cooperative, where he served as chief sales and marketing officer. He grew up on a diversified grain, dairy and livestock farm in northwest Iowa.

About Pivot Bio
Pivot Bio, one of the world's leading innovative agtech companies, delivers to farmers patented crop nutrition technologies that harness the power of nature to reliably and productively grow the food the world needs in the face of increasing volatility. Currently available in North America and soon in Brazil, the company's products are a breakthrough innovation and one of the agriculture industry's most promising solutions. Pivot Bio has been recognized three times by Time magazine on its annual list of best inventions, by Fast Company on its World Changing Ideas and World's 50 Most Innovative Companies lists, by CNBC on its Disruptor 50 list of private companies, by Fortune on its Impact 20 list of startups driving social good and by MIT Tech Review as one of 15 climate tech companies to watch. For more information, visit PivotBio.com

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SOURCE Pivot Bio, Inc